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Effect of brand on consumer behavior
Effect of brand on consumer behavior
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The impact of a stores environment on consumer behaviour
Introduction
For decades, marketers have attempted to find a significant link between why customers prefer particular stores or brands, and why they frequent these establishments more than others, it can be said that the product itself is not the sole factor to be taken into consideration. It is also, where the product is purchased that affects the sales of the product.
Only decades ago, it was the producers in the market who were in control of the market and the markets demand. while Its safe to say the power has been shifted significantly throughout the years, the factors that influence consumer behaviour, how these factors are utilized and the impression given to customers regarding
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In order for a store to create a positive environment in which customers are comfortable and therefore more likely to purchase more, the store must appeal to all the senses, creating a positive relationship between the customer and the store. Moreover, the lighting can also be crucial. While the tore itself must have adequate lighting, the products must also be placed in places which are ascetically appealing. When considering the lighting of a store, it can be different for each type of store, in retail stores, deep colours are rarely used as it does not showcase products well. On the other hand however, too bright lights may make customers uncomfortable, and so the lighting used must be appropriate for the use of the store.
Firstly, atmosphere created by the music played in a store can greatly affect the customers emotions, slow and relaxed music is known to have a positive effect as customers tend to not only linger in the store longer than needed, but also spend more. (Milliman, 1982). In addition to this, when customers are exposed to music they recognize, they believed they were in the store a lot longer than they actually were (Yalch and Spangenberg
Macy’s intended to deliver enhanced shopping experiences to its consumers through dynamic department stores and online sites. In this regard, the company developed a North Star strategy that allows it to improve its sales growth and to develop its existing core activities. The company’s consumer research monitors, analyze and anticipate their needs and wants based on the changing market trends. This allows it to strengthen its customer base and also helps it in identifying new markets and customers. Macy’s also identifies different styles and designs based on various occasions and events that allow it to capture the changing preferences of its customers. The company also celebrates various iconic events to interact with its customers which
"The Effects of Music on Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition." By Jon D. Morris and Mary Anne Boone. N.p., n.d. Web. 17 Dec. 2013.
Paco Underhill has created a way for stores to draw more customers in and spend more money by getting in the mind of the customers. I found some of Underhill’s theories to be true. Underhill’s theories have helped provide research of the actions of consumers inside of American Eagle, Meijer and Hollister, these theories include, the need for shoppers to acclimate to their surroundings, the way customers turn into stores, and by placing most used products in the farthest places away from the
In “High-Tech Tools Help Stores—and Shoppers”, Givens writes, “The more store owners know about their customers’ behavior, the better they can make the shopping experience. They can improve displays, showcase popular merchandise,
In general merchandise retailing, Wal-Mart’s primary competitors are Target and Kmart. Retail superstores such as Circuit City and Bed, Bath, and Beyond, also provide retail competition. A survey found that the majority of respondents favored Wal-Mart over stores like Target and Kmart. Respondents claimed Wal-Mart offered lower prices, better variety and selection, and good quality. The needs of consumers is an important economic feature in all competitive environments. What attributes (price, variety, quality, etc.) prompt buyers to choose one retailer over another is very important in the competitive landscape.
Most retailers know that the appearance of their stores plays a big part in determining consumer behavior. As such, they seek to use it to their advantage. Sport Chek sells various types of sports merchandise mainly to middle and upper class citizens of Canada. The company has many stores and online portals. The design of the stores communicates to customers that goods in the store are of high quality. Therefore, customers come with the expectation to pay a premium. The main elements that the store uses to influence consumer behavior include the choice of construction materials, careful choice of colors and shapes, and creative use of lighting. These elements have an impact on the affective, cognitive, and behavioral responses of potential customers. The channel strategy used by the company is effective because of Sport Chek’s strong brand name. The company can benefit more from a better channel strategy for its online shopping portal that can help it to take advantage of the global high-end sports market.
First we will have to create an atmosphere where employees will want to come and work. This means that the décor of the shop has to be appealing to the eyes. This includes adding warm colors such as browns, oranges, yellows, and reds. Paintings are also a big eye-catcher but you do not want to be too overwhelming. The shop has to look like somewhere you will want to come, sit, stay, and study for extended periods of time but with...
Lamb, C. W., Hair, J. F., McDaniel, C. D., & Wardlow, D. L. (2009). Essentials of marketing (6th ed.). Cincinnati, Ohio: South-Western College Pub..
In conclusion to this, I think that marketers do not have the ability to control the consumers need through the process of efficient marketing methods. However, the marketers can successfully market products by taking the process of demographics and psychographics into consideration, while this will profitably market their products to the intended consumers hence increase in the demand or need.
In designing the buildings, the storefront is a key focus, with its large public doors, heavy use of glass, display windows, and entrance signage. Much like today, a storefront often serves as its own advertisement to pedestrians or drivers passing by and as such becomes a heavy focus for a store’s design. As in the case of the Kress stores they established their brand in a shiny gold handwritten font over a green back...
Consumer offerings are essential products that are available in the consumers’ market. However, not all these offerings are part of the consumers’ need at a particular time. In this brief piece of writing, readers will understand the consumer offerings that relate to their needs and when. Similarly, readers will learn the difference in these offerings and probably the products the author has patronized with a vivid example. At the end of the paper, readers should feel free to consult the references that aided the writing.
Visser, Preez and Noordwyk (2006) stated that: "Store image, that is the sum total of perceptions customers have about a store, is determined by these merchandise, service, and price factors; it is also determined by atmospherics, advertising, and store personnel. Retail store image is taken as a whole attitude of buyers to the store, its attributes mean various things, and each store has a relative location in the buyers mind”. All these contribute to favorable or unfavorable buyers attitudes in the direction of retail stores. These attributes were sell, service, customers, physical facilities, ease, promotion and endorsement, store atmosphere, and post-transaction satisfaction.
In a simple way, the retailer needs to create a warm, friendly and an approachable retail space to attract consumers.The visual displays is an imperative element of branding of any store. If the stock is presentable, it is bound to appeal to the shoppers. If the shoppers appreciate the store layout and product, they are likely to spend more time in the store, and in return reward the store with sales. Along with the products for sales, the staff, the décor, the store interiors, the trial rooms arrangement, the lightings and music also form an inclusive elements boosting store sales. (fibre2fashion, 2008)
In this study we investigate how demarketing techniques play with the loyalty of the customer towards specific brand and force the customer to give a second thought towards the product they use, and whether they stick towards their brand or make a second choice.
Places such as coffee shops and lounges have been included in the structures of these malls to give consumers a more comfortable feeling of relaxation. Instead of shopping and leaving people are more enticed to sit back and relax. Enjoying a meal and a cup of coffee while shopping has become a time consuming yet enjoyable process for most shoppers. It's suggested that the longer a person stays the more money they are bound to spend. Mall managers and scientist are not attempting to manipulate the consumer but more so enhance their shopping experience. There's also a sense of creativity and connectivity found in calming environments such as coffee shops that establishments like shopping malls are trying to bring to the shopping