The History Of Red Bull

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, it was created in 1987. Encouraged by useful drinks from the Far East, Dietrich Mateschitz established the energy drink company Red Bull. Red Bull was sold for the very first time in its home market Austria on April 1, 1987. Red Bull is solely produced in Austria and exported worldwide. Red Bull was made for moments of increased physical and mental stress and improves stamina, readiness, focus, and reaction speed. The Red Bull company slogan is "Red Bull gives you wings" and the merchandise is marketed through advertising, events, sports team ownerships, endorsements, and music. Today Red Bull is accessible in more than 166 countries and around 40 billion cans of Red Bull have been disbursed.

In 1982, Dietrich Mateschitz became aware of products called “tonic drinks”, which enjoyed wide popularity in Asia. After visiting Thailand in 1982 Dietrich Mateschitz had discovered that Krating Daeng helped cure his jet lag. Krating Daeng is a sweetened, non-carbonated energy drink developed by Chaleo Yoovidhya. Krating Daeng is sometimes renamed as the “Thai Red Bull” in the United States. Krating Daeng became the basis for the creation of the best-selling energy drink in the world. Krating Daeng was first presented in Thailand. It comprises of water, cane sugar, caffeine, taurine, inositol and B-vitamins. Krating Daeng sales rose across Asia in the 1980s. The product was transformed into a global brand by Dietrich Mateschitz and cooperated with Chaleo's T.C Pharmaceuticals to adapt the formula and composition to "Western tastes". At the same time they founded the company Red Bull. Each entrepreneur invested $500,000 of savings and taking a stake in the new company. Chale...

... middle of paper ...

...o, Red Bull Red, Red Bull Silver, and Red Bull Blue. All these products state that Red Bull’s energy drink can vitalize your body and mind. Red Bull energy drinks can be used for different occasions, such as: while working, doing sports, playing video games, studying, and/or on the road. Red Bull wants you to be alert on the road when you drive quite a distance, be focused in your job, and they want you to take your game to a higher level. Red Bull Sugar-free is a drink that has zero sugar. The beverage also contains 3 calories per 100ml. Red Bull Sugar-free can provide the same benefits as Red Bull Original, just without the sugar. It contains caffeine, taurine, B group vitamins, alpine spring water, and Aspartame & Acesulfame K. You can still use the drink for work, video games, studying, and on the road. Another drink that Red Bull has is Red Bull Zero Calories.