The History And History Of Starbucks

Starbucks Corporation was established and it opened its first store at Seattle's Pike Place in 1971. The founders of Starbucks are Gordon Bowker, Ziv Siegl, and Jerry Baldwin who named the company for the coffee-loving mate in Moby Dick and created its famous two-tailed siren logo. Their goal was to sell the finest-quality ground and whole bean coffees. In 1982 Starbucks had five retail stores and had espresso stands in Seattle and selling coffee to restaurants. Also, that year Howard Schultz joined Starbucks to manage marketing and retail sales. Schultz traveled to Italy in 1983 and was struck by the demand of coffee bars, so he convinced the owners of Starbucks to open a downtown Seattle coffee bar in 1984 (Starbucks Corporation, 2017). The coffee bar was a success and Schultz left the company the following year to open his own coffee shop named Il Giornale that served Starbucks coffee.

There are over 250,000 coffee shops in 75 countries. Not to mention, Starbucks has 12,700 stores operating, and nearly all of them are in the United States. However, there are franchisees and licensees operating approximately 12,375 shops worldwide, which are shopping malls, airports, and gas stations. Also, Starbucks advertises its coffee through food service customers, grocery stores, and licenses its brand for other beverage and food products. With Starbucks having so many outlets throughout the world, they have been able to branch out into other retail segments, like CDs, similar lifestyle products, and teas. Additionally, through partnerships with food manufacturers, it also licenses the Starbucks brand for products like Nestle's Dryer's Grand Ice Cream, Beam liqueur, and Pepsi's bottled Frappuccino. However, Starbucks will be shutting down all their Teavana tea retail stores that sold teapots, gourmet loose-leaf teas, and other tea related items by the spring of 2018 (Starbucks Corporation,