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Economic data on coca cola company
Economic data on coca cola company
Economic data on coca cola company
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The Great National Temperance Drink
Coca-Cola Enterprises is the self-proclaimed largest bottler of "liquid, nonalcoholic refreshment" in the world. More than 350 million people live in Coke territory and since late last century most have been addicted to the sweetened water. Anyone who prefers sipping an ice-cold Coca-Cola Classic (or one of their companion sodas such as Diet Coke, Sprite, Mr. Pibb, Cherry Coke, Mello Yellow, etc.) should start deciding how much they are willing to pay for them in the grocery store following the New Year.
Coca-Cola Enterprises Inc., or CCE, is planning to progressively raise the price of their soft drinks by as much as 5% during the next year. This increase is being directly prompted by the imposition of a higher annual target growth for 2000 of 6% by the Coca-Cola Corporation of Atlanta, Georgia, which owns a 40% share in the bottler. This target volume growth is double that of last year's expectation and triple that of this year's growth.
While some people are blaming inflation and rising marginal costs (see Figure 1 below) for the price hike and Coca-Cola Co. is pressing fault on the negative impact of foreign currency, another factor may also be creating pressure for Coke to regain lost incoming revenues. This summer's contamination scares and product recalls in Belgium, France and Poland definitely hurt sales in Europe, as well as removed 17 million cases from the supply of products. Another costly segment of this issue was the compensation and distributing costs of 15 million liters worth of coupons for free Coca-Cola products the disgruntled residents of Belgium received. CCE estimated that the total loss was about $103 million, including a case volume decline of 6-7% in Europe.
The annual total revenues of CCE from sales as well as the costs associated with operation, delivery, and administrative expenditures, all in terms of millions of dollars. While this graph includes neither long-term debt nor shareholder payments, it does indicate a noticeable jump in marginal costs of production in the last few years. This is closely paralleled by an increase in revenues, indicative of previous price increases.
Regardless of the cause, let's look at the consequences of this price increase driven by Mama Coke... While a few consumers are die-hard Coke or Pepsi drinkers, some us easily become indifferent once faced with a grocer's aisle filled with refreshment possibilities.
Coca- Cola has always been popular with America and in the 1950s; it became the main soda to drink during the 1950s and also the golden age for the product. One glass of Coca- Cola was only five cents. The soda was a symbol of social status. If you wanted to be refreshed and satisfied, then you have to drink Coca- Cola. Celebrities, actors, athletes, workers, kids and even Santa Claus had to have Coca- Cola in their hand. With the boom of television in households, Coca-Cola became more popular because of the advertisements contain relaxing and being comfortable with the soda in their hand. It became so appealing that Time’s Magazine stated that, “It is simpler, sharper evidence than the Marshall Plan, or a voice ...
The history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his Mississippi beverage fountain, becoming the first to place Coca Cola in bottles. Considered an innovative tactic back in 1887, it was followed by newspaper publicity and the distribution of promotional items bearing the Coca Cola script to participating pharmacies. One of the most famous advertising slogans in Coca Cola history “The Pause That Refreshes” first appeared in the Saturday Evening Post in 1929. In 2009, the “Open Happiness” campaign was unveiled globally. The central message of “Open Happiness” is an invitation to billions around the world to recess, revive with a Coca Cola, and continue to enjoy one of life’s simple pleasures.
There is no doubt that obesity has taken its seat as one of the top disease that strikes the world today. In America, obesity has now spread through the country leaving 2 out of 3 adults either overweight or obese, and worldwide 1.5 billion are overweight or obese (Overweight). The cause of this disease stems from multiple reasons such as the increase in modern food production, putting out ample amounts of food causing the prices for meat, groceries, and especially junk food to plummet. Subsequently, Americans especially were more inclined to purchase more food and showed an increase in the average American house hold food intake by 1,000 more calories a day (Dreifus).
Today, 78.1 million American adults and 12.5 million children are obese. Obesity in America is a unstoppable epidemic. Since the 1960s, the number of obese adults have doubled and the number of obese children have tripled. Because of America’s obesity problems, Surgeon General David Satcher issued a report saying; "The Surgeon General's Call to Action to Prevent and Decrease Overweight," said that obesity "have reached epidemic proportions" in America. Obesity in America has no doubt reached epidemic proportions. Since 2001, America has been the most obese country in the world. This essay discusses what obesity is and how it is affecting today’s America by answers the following questions:
Since the 1960?s obesity in America has more than tripled regardless of sex or race. Today 30.5 percent, or 69 million, American Adults are considered obese (?AOA Fact Sheets? np). In addition, 13 percent of children aged 6-11 years old are considered overweight, and well on their way to becoming obese. Obesity causes over 300,000 deaths a year and costs the country $117 billion dollars, prompting health care providers and the government to label it an epidemic (?Overweight and Obesity?? np).
According to the USDA, at the start of century 21st American people have increased their daily caloric intake by consuming five hundred calories more than in 1970. As cited by Whitney & Rolfes (2011), there are many recognized causes of obesity such as genetics, environment, culture, socioeconomic, and metabolism among others; but the cause most evident is that food intake is higher than the calories burned in physical activity. Excess of energy from food is stored in the body as fat causing an increase of weight. During the course of the last 40 years, obesity has grown enormously in the United States and the rates remain on the rise (pgs. 272-273).
The final paper will bring light to a heavy issue in America. It will show statistical data which will help prove the seriousness of the matter. Obesity is not just a matter of being fat, overweight or above a certain BMI; it also can cause other fatal comorbidities such as diabetes, heart failure and other diseases. Bringing awareness to the issue is the first step in creating a solution for the problem.
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year. Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share.
Competitive pricing is a factor, which the firm should keep in mind all the time. The scenario is very important because there can be civil disturbance, fall in sales due to inflation, or cross-border situations. As a result, Pepsi has to stay updated with all changes and policies in order to adapt.
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
Learning from experience Coca-Cola has had some fierce competition over the years but nothing in the form of an entire health market shift like now. As well as mounting political persecution of its products like they are facing today. They must rely on past experiences to get through but likely will need to start studying the new trends to stay relevant.
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.
The case study "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century" focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. Furthermore, the case also focuses on the Coke vs. Pepsi products which target similar groups of customers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. This analysis of the Cola Wars Continue case study will focus mainly on the profitability of the industry by carefully considering and analyzing the below questions. Why is the soft drink industry so profitable? Compare the economics of the concentrate business to the bottling business: Why is the profitability so different?
"Coke" is the second most recognized word throughout the whole world right after the word “Ok”. Take a moment and realize what this means. Almost everyone in the whole world knows what a Coke is and relate it to the Coca-Cola Company. The Coca-cola Company was founded in 1886. This is the same year the Coca-Cola soda was invented. I've seen people drinking this soda all my life and throughout my own life I have taken up this action as well. Coca-Cola has become very popular over the decades and has even stayed very well known the whole time. Why is that? Maybe it is because of their advertisements. This Coca-Cola advertisement expresses happiness with a Coke to persuade and even manipulate its audience with natural and pure imagery, includes