When Victor Gruen, the man credited with designing the first shopping mall in the early 1950s, designed plans for new shopping malls to be created, he typically specified land that was to be included and used for community and civic purposes. That may come to a surprise to many people; as the majority of shopping malls today rarely include such luxuries. Land adjacent to shopping malls is usually prime real estate, and to increase their revenue malls often sell off the farthest areas of their parking lots; typically for chain restaurants to be built. Not exactly what Gruen had in mind.
In this essay, I will be focusing on the Mall at Partridge Creek. Though I acknowledge that Partridge Creek is still not what Gruen had envisioned, I think that it is trying to set itself apart from the traditional shopping mall and provide more of a community feeling to the shopping experience. The Mall at Partridge Creek is laid out in the standard shopping mall layout: a long loop of smaller boutique-type retail stores with larger multiple-storied department stores, or “anchor stores”, at each end of the loop. The principal distinction is that it is an “open air mall”, there are no external walls or ceilings beyond the stores themselves; outside of stores, shoppers are exposed to the elements, whether favorable or lousy. Which is a bold design choice considering Michigan’s bitterly cold winter and rainy spring seasons. To compensate for harsh weather, the cobblestone walkways are heated, to ensure there are no snow or ice buildups to deal with; however, the mall’s layout has a downfall, it creates a wind tunnel effect with even the slightest of gusts, which seems to intensify even the slightest of unfavorable weather. Yet die-hard s...
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...es set up throughout the mall itself; which, along with the free WiFi Internet access, gives visitors a chance to relax and unwind while still enjoying the open air and scenery. In this way, The Mall at Partridge Creek could serve as the secondary purpose of a third place, in which Dr. Oldenburg describes as “neutral ground” – where friends can meet with one another, where “one is neither guest nor host of the other, where one can come and go as one pleases.”
My conclusion, then, is that while the Mall at Partridge Creek is still a shopping mall – promoting consumerism and status display with its higher end name brand stores, it was also developed to instill a sense of community and neighborhood to its patrons. The mall’s design is reminiscent of a downtown shopping center, and the amenities encourage conversation and shared experiences for patrons of all ages.
Upon arrival, it came to our attention that some of the letters of the light up sign above the store were burned out. The building itself looked extremely out dated and was poorly lit outside. Also, there were many homeless people surrounding the shopping center outside of the store. All of these aspects made the store seem a bit sketchy and unwelcoming.
Over the past 20 years, the nature of the American retailing market has changed dramatically, going from Mom and Pop's boutiques to mega retail stores like Wal-Mart. Especially in the last decade, Sam Walton's discount stores have proliferated in almost every city across the United States and Canada. But the opinions about the effects of Wal-Mart in small towns divide the rural population in two groups. Through economic, cultural and social arguments, the anti-Wal-Mart activists and the advocates defend their point of view about the expansion of the store in small communities.
Over the years, the American department store has developed and evolved as not only a commercial business but also a cultural institution. While it has weathered many storms and changes since its inception and throughout history, its most predominant enemy has been a change in the lifestyle of the American people (Whitaker, 2013). As the customer’s needs and wants have shifted, department stores have struggled to keep up with demands. It has been argued that the decline of the department store has been ongoing for the last 50 years (Whitaker, 2013). This dissertation aims to understand how the department store has historically played a role in consumer culture and spending, and additionally, how this has evolved and changed in today’s retail market. Although department stores may not be able to take all the credit for inventing modern shopping, they certainly made its conventions and conveniences commonplace. They set a new standard for the way the consumer should expect to be treated, the type of services that should be provided, and the convenience that should attend the process of acquiring the necessities and niceties of life all in one place. They made shopping into a leisure pastime. This environment meant shopping was a means of freedom to look around, pick up objects with no obligations to buy. As one historian remarked, department stores: “encouraged a perception of the building as a public place, where consumption itself was almost incidental to the delights of a sheltered promenade in a densely crowded, middle-class urban space” (Whitaker, 2006). Although this perception and view of the department store has changed over the years, this paper aims to follow the trail of how and why that happened.
The suggestion regarding the shopping mall becoming its own liturgy is understandable. People are often fascinated by the mall’s environments. In addition, the mall may become a place of worship to an extent. Spending unhealthy amounts of time at mall may have attachment effect. Nevertheless, attending the mall,
However, on the local level, specialty retailing is defined by independently owned, unique shops that express the personalities of their owners. These small retail outlets -- shoe stores, food stores or book stores -- have become the bedrock of downtown and urban redevelopment across the country.
In a world ran by money, Paco Underhill has discovered a way for stores to generate a larger profit. In “The Science of Shopping”, Malcolm Gladwell reports on retail anthropologists to examine their theories they use. Gladwell does this to inform store managers on how to set up their stores to maximize their profits. Paco Underhill has shopping down to a science. Inside American Eagle, Meijer and Hollister his theories of the decompression zone, invariant right, and zoning can be found.
Beautiful scenery, delicious foods, and desirable accessories at your fingertips along with other enticements and wishes the mall offers as described by Carolyn Merchant as the modern Garden of Eden in her writing of “Eden Commodified.” Merchant is an award winning writer and professor at the University of California covering the subjects of environmental history and philosophy, making her an expert in the subject of human nature and our connection to the environment. She characterizes the combination of gardens, goods, and ornate architecture as heaven on earth a peaceful, clean, and orderly destination for rich and poor, old and young; however, is this really all she is saying?
Postrel develops her support of national retailers throughout the essay, offering the opinion that it isn’t the stores that give places their character, but instead, aspects like the terrain, weather and culture that do (Postrel 347). While terrain, weather and culture can set apart regions, such as New England from The Deep South, and Southern California from the Midwest, it’s the community that gives each town their own special character. A community consists of the residents, their restaurants, hardware stores, pharmacies, ice cream parlors, farmers markets, and so on. These places, and the interactions that occur daily at each establishment, are the fabric that differentiate them, and create the breeding ground for diverse characteristics to flourish. While Postrel argues that wildly different business establishments across America in the past is a myth , it’s actually not necessarily that the products that varied from store to store, but more the aforementioned factors that truly set ...
I walked into the front of the store to see a crowd of people searching for a good grocery cart. One that wouldn’t wobble every second that you pushed it. I took a look at many of the faces as they were beginning or ending their shopping experience. The people walking in looking for a cart seemed unsure or not pleased to be there in the first place. While the people leaving looked happy and eager to get home. I took this as a clear sign that this was not the most enjoyable place to ...
Tremendous shopping centers, malls, even those little corner shops became an icon of American culture and its society. We are constantly manipulated by these so called convenient public places where escaping from it would be almost impossible. There are probably a 50% of chances that we will start our day with a cup of coffee in one, buy our afternoon lunch in the other one, or end up just walking around one. Shopping centers are everywhere; we cannot escape from it. Moreover, we do not want to escape from it as we are constantly underestimating the power and the real impact these places have on our society. Thus these places play a huge role in the process of socialization and are largely influencing the development of our society as a whole. In order to understand the way these places are emphasizing the gender differences and inequalities between the sexes, I decided to visit the local store Walmart and through an observation of its environment and its settings try to record its power of gendering. I was looking for a proof that gender is not merely an element of individual identity, but a socially constructed institutional phenomenon which is even imposed in our shopping centers and local stores.
During the Great Depression, while the competitors were cutting costs and reusing outdated designs, Kress was expanding and building more elaborate stores than their previous ones. The architecture was referred to as an “emporium” evoking an elegant atmosphere more suited to a fine cloth or furniture store in New York rather than the five & dime stores dotting small town America. Many wonder what the driving force was behind these design decisions, especially during a national time of economic recession. Perhaps simply to outpace the competition, but perhaps more importantly Samuel Kress was an avid art collector and a proponent of public art enhancing a community. In this way the Kress legacy of the brand became more than a retail business, it became a symbol of small town civic pride.
A sociological observation was conducted at York dale Toronto shopping center and food court at various time intervals. There were different spectres of ethnicity and different ways people acted. I chose this mall because it is one of the largest malls in Canada and the problem of reactivity could be avoided.
Goss argues that developers and designers of the built environment, specifically shopping centers and malls, use the power of place and understanding the structural layout of the space to boost consumption of the retail profits. Shopping centers are separated from the downtown area of shopping, either by distance and/or design. These establishments emerge for many to be the new heart and location for public and social life. In his article The "Magic of the Mall": An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment, Goss also argues that the regulation of the spaces within the mall creates an atmosphere of "community" rather than one that is "public". This article’s main argument is that developers manufacture an illusion of doing more than just shopping when designing malls and shopping centers.
...ent form ranging from pubs, cafes, restaurants, coffee shops, swimming pools and so on; these spaces tend to be culture-specific. However, these space continue to use flânerie in order to engage consumers with the selling of goods. In the words of Benjaree, “it’s the appropriate mix of flânerie and third places that dictates the script for a successful public life.” For example, shopping centres are designed to encourage the state of idleness in terms of “hanging out.” Boutiques are present in both metropolitan and suburban areas, as well as a multitude of eateries to encourage people to “eat out.” More often than not, social contact, relaxation, leisure and entertainment all involve consumption of goods, whether it’s going to the cinemas, catching up with friends or simply taking a stroll, the individual is always a consumer when they are within the public sphere.
As far back as I could remember, I was always in a rush to grow up and be responsible. I was about thirteen when I realized I wanted a job, so I could have my own money. I’d even fill out applications online, lying about my age but it never worked. A few birthdays went by and I was celebrating my sixteenth birthday and a few weeks later; I received my first retail job. My very first job was at a popular teen store called Aeropostale. I learned and experienced a lot working there and made friends as well. Although, I got what I desired, I often had uncertainties once I really got the feel for the part-time position. In life, people leave and things change and by the end of my employment, I would soon look back and realize it.