The Effect of Consumers on Other Stakeholders When Using the Products of the Organization
By consumers shopping at supermarkets it pollutes the environment and
damages human health
The biggest single threat to life on earth is global warming and the
biggest single cause of global warming is vehicle pollution. Overall
social and environmental costs of food transport are £9 billion and
have huge impacts on road congestion, accidents, climate change, and
noise and air pollution. An example might be when Morrison’s build a
new out of town superstore, this causes congestion through the number
of people trying to access this one store and causes pollution through
the use of there vehicles. The average item of food purchased from a
supermarket such as Morrison’s travels over 1000 miles; by lorry/plane
from the producer to the store and then by car from the store to the
consumer. As well as causing severe environmental damage, the
pollution caused by supermarket-generated traffic is a major
contributor to rising levels of asthma and other respiratory diseases.
By consumers shopping at supermarkets it supports dismantling
communities and undermining local economies
People can only eat so much food, so logic dictates that shopping at
supermarkets puts village shops and high street stores out of
business. Every supermarket that opens results in a net loss of
200-300 jobs, as a whole network of local shops and their suppliers is
destroyed. Whereas money spent in independent shops tends to stay in
the local economy, supermarkets act as giant vacuum cleaners; sucking
money out of an area and putting it into the bank accounts of distant
shareholders.
By consumers shopping at supermarkets it results in contributing in
unnecessary, damaging and costly packaging waste
supermarket food is encased in far more packaging all of this leaves
an ever growing waste mountain, much of which is multi-material (e.g.
cardboard stuck to foil wrapped in plastic) and therefore impossible
to recycle. This means it must be buried (to pollute the soil and
water) or incinerated (to pollute the air), the cost of which is met
On-site transportation service is currently favorable with managers at Deere’s plants and could be improved by standardizing the ...
This can be accomplished by using disciplined delivery time windows, developing close relationships with a small group of reliable transportation carriers, and shipping only what is needed at a particular time, which means small lots being delivered more frequently often using partially filled trucks” (Taylor, 2013, p. 6).
By utilizing the internet search engine to find local or distant transporter to move the commodity as well as put out advertising about a company’s ability to haul freight to and from a destination at a price to gain business or just to put the companies name in every company’s mouth. Having a store to door service keeps the consumer happy like Canadas cartage service from the early 1900’s (Store-door delivery,1929). Marketing will help when companies overseas come in to do business in the United states and they will need a modular command post. Take for instance the royal British air force who sky dive and train with the United States Military in Ft. Hunter
All the products that are marked to go to that specific retail location get loaded into the truck. From here to truck heads to the retail location where team members unload the truck box by box. No boxes are put on a pallet or shrink wrapped together. So the team members unload the boxes and on each box there is a label that states the section of the store the items go to. For example a box might say A(1) 2-3-4, this means that it goes into section A, aisle
“Our greatest fear is not in never falling, but in getting up every time we do.” – Confucius
In turn, we would have to rely on walking, bicycle, bus or train. Granted this would not be too big of an adjustment for larger areas where stores are closer together and parking is limited—such a New York where citizens walk nearly everywhere— but in a town such as Killeen, Texas all stores are extremely spread out.
The devices are transported up to OBW warehouse where the management and distribution will take place. In this case there are different mode of transport to select from. The transportation can either be by Air, marine and or road and or multi modal transportation can be used for goods depending on how and where the transporter would like to cut costs.
This essay will attempt to perform an ethnographic study of subcultures of consumption focusing on the Goth community. After reading Schouten’s and McAlexander’s “Subcultures of consumption: an ethnography of new bikers”, a similar study with Goths as the main point of focus will take place. I will begin by defining subcultures of consumption and the Goth community focusing on (1) structure, (2) ethos, (3) the effect it has on their lives as consumers and (4) how marketing institutions are linked to the subculture. I will also use other theories learnt during the course of Consumer Behaviour such as symbolism, role theory or gender to illustrate the power of consumers in this neo-liberalist society.
A Stakeholder is anybody, be it an individual, group or business, with a vested interest in an organisation. On organisation can determine its stakeholders by considering who and what is affected by any of their business activity. Understanding who you work with and for helps to build strong relationships and ultimately, will help in achieving organisational objectives. Reputation is very important and can be very hard to achieve, but easily lost; people are more willing to listen to organisations with a strong reputation where trust and communication is effective. It’s important for organisations to understand who their stakeholders are and what their needs are as they are one of the main factors that will determine and effect whether the
This report aims to provide a mix review of theories and personal case study. I will apply two consumer behaviour theories in relation to my own purchase decisions.
2. Today marketers can collect and analyze data about consumer behavior, one person at a time; this is the relationship approach to marketing.
Marketing as both a process and a philosophy has developed as society has developed. When man first realised the benefits of trade, markets were both local and relatively independent. The relationship between producer and consumer was direct and personal. The Industrial Revolution lead to changes in production and consumption. Mechanisation, mass production, and labour specialisation lead to dramatic increases in production, and with it, a need for distribution. The relationship between producer and consumer had become relatively indirect.
Consumer innovativeness is often viewed as a personality trait reflecting willingness to change. Innovative consumers are an important market segment for marketers. Revenue from new products adopted by innovative consumers plays a pivotal role for many firms. Successful launching and marketing new products aimed at innovative consumers, therefore, is critical for these firms. A good understanding of decision-making styles of innovative consumers is imperative for these marketing activities.
All choices made by Seven-Eleven are structured to lower its transportation and receiving costs. For example, its area-dominance strategy of opening at least 50 to 60 stores in an area helps with marketing but also lowers the cost of replenishment. All manufacturing facilities are centralized to get the maximum benefit of capacity aggregation and also lower the inbound transportation cost from the manufacturer to the distribution center (DC). Seven-Eleven also requires all suppliers to deliver to the DC where products are sorted by temperature. This reduces the outbound transportation cost because of aggregation of deliveries across multiple suppliers. It also lowers the receiving cost. The information infrastructure is set up to allow store managers to place orders based on analysis of consumption data. The information infrastructure also facilitates the sorting of an order at the DC and receiving of the order at the store. The key point to emphasize here is that most decisions by Seven-Eleven are structured to aggregate transportation and receiving to make both cheaper.
Finally comes delivering. It may be compared to place in the 4Ps approach. However, it is different because, while place requires just having a place where the customer can buy a product, delivering also involves making sure the customer will be able to get the most of the product.”