The Disney Company: The Consolidation Of The Walt Disney Company

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Consolidation and Convergence The definitions that would describe merging of two companies are an example of two words; consolidation and convergence. The definitions of the word consolidation means “the process of uniting: the quality or state of being united: specifically: the unification of two or more corporations by dissolution of existing ones and creation of a single new corporation” (2016, Merriam, Webster) the word convergence meaning “the merging of distinct technologies, industries, or devices into a unified whole.”(2016, Merriam, Webster) A merger happens when two companies are combined and the resulting company takes the form of the company has bought the other company. Many people will ask why one company buys another company. …show more content…

Disney in 1923. Disney Brothers Cartoon Studio established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. Through the years of the making of its first silent in 1928 and with the advance technology of sound came additional films and the eventual with the opening of the first theme park Disneyland in July 1955. In 1984, then CEO Ron Miller created Touchstone Films as a brand for Disney to release major motion pictures and expand to even to bigger and broader audience. The Disney Company would grew with the launch of the Disney …show more content…

This was only the beginning of the many acquiring and selling shares to both other induvial share holder. When Disney announced that they would be acquiring the its longtime partner Pixar Animation Studios Inc. for $7.4 billion (U.S.) in a deal that could restore Disney’s clout in animation while vaulting Pixar CEO Steve Jobs into a powerful role at the media conglomerate by obtaining 7% ownership of Disney and Pixar as 50.1% shareholder. Along with the shares that Steve Jobs had received he also joined Disney’s board. Due to the multiple large acquisitions that Disney would create this would classify them as both horizontal and vertical integration aspects to their business. Horizontal, since they have “amusement parks” they create other amusement parks or amusement places but they were also, able to an vertical integration which is about gaining more control over the supplies or over the distribution of the product or services, this happened when Disney first purchased of Pixar. The Walt Disney Company has become the 2nd largest media conglomerates in the world. It has revenues topping $42 billion and profits of over $5.5 million. There are a total of 1,899 institutional holders and

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