The Couple Next Door Research Paper

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Shari Lapena’s The Couple Next Door was one of the most popular Canadian fiction books of the late summer publishing season. Released in July 2016, it has remained number one on The Globe and Mail’s Canadian fiction bestseller list into October, making it a continued success rather than a season-specific one. The popularity of The Couple Next Door is special because although Lapena had no established footing in the suburban noir genre and similar books filled the rest of the bestseller list throughout recent weeks, Lapena’s book still emerges the most successful because of its specific niche genre, of which the acquisitions and marketing teams took full advantage while producing The Couple Next Door. By playing into the rise in popularity …show more content…

Like The Girl on the Train, Lapena’s novel is not only a thriller, it belongs to a specific subgenre: the suburban noir. This niche genre has seen a rise in popularity over the last few years, differing from its cinematic counterpart popularised by Alfred Hitchcock, appealing instead to the key audience of trade fiction today: professional women aged 30-65. Erin Kelly of The Telegraph hypothesizes that the revival in this genre is due to the popularity of social media and users’ projections of their own perfect relationships. Because people in and out of relationships endeavour to achieve these flawless romantic lives, the secrets that boil up behind the surface are never addressed and could have the space to fester into darkness and intrigue (Kelly), as seen in The Couple Next Door. None of the other titles on the Canadian bestseller list during these four weeks directly corresponded to suburban noir, which commonly features a married, professional woman who struggles with her own dark secrets that threaten her already damaged marriage (Kelly). The Couple Next Door is a successor of the recently popular suburban noirs, Gillian Flynn’s Gone Girl and S.J. Watson’s Before I Go to Sleep. Because The Couple Next Door is alone on the Canadian bestsellers’ list to belong to this rising niche market, it has an advantage over the other books that are not targeted to this large fraction of book …show more content…

According to her website, Lapena attended the launch of The Couple Next Door in the United Kingdom in July and continued to attend related events including conferences and talks in the United Kingdom and Canada. She directly promoted her book in an interview on Global Canada's Morning Show, which would have reached out to readers before they leave their homes for work, and on a Facebook live interview on Canadian Living, which had 3,700 views (Canadian Living). These types of events would have succeeded in targeting the perfect audience for The Couple Next Door. Lapena is also active on social media, particularly on Twitter, where she retweets not only publishing events but tweets from fans who are reading her book. She occasionally posts updates about the progress of her next thriller in progress. These efforts by the author to connect with her readers contribute to her image and to the success of her future titles, as she will have a pre-established audience. Currently, she posts updates on the progress of her next novel, which will also be a thriller. She is assured, therefore, to have the built-in audience she lacked for the release of The Couple Next

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