The Competitive Advantage Of AARP, A Nonprofit Organization

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Recommended: Planning strategic marketing for non profit organizations

AARP, a nonprofit organization has well over 35 million members by promoting values for people over the age of 50 years. They were marketing based off researching the member’s needs, wants, and values. Also, to meet the baby boomers’ needs and wants, AARP evaluated online media based off researching the marketplace. AARP has a competitive advantage by offering insurance plans and discounts on other products and services. They built a positive image based off their reputation of "the

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