Beauty For All Mission Statement

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Mission of L’Oréal is offering “Beauty For All” by provide the best in cosmetics innovation to women and men around the world with respect for their diversity. (L’Oréal, 2012) The company addition mission values are “beauty is a language”, “beauty is universal”, “beauty is a science” and “beauty is a commitment”, these mission values are set to achieve the goal by meeting all the beauty needs and desires. PESTEL Analysis: External Influence on the market Political / Legal Aspects In 2009, E U (European Union) had implemented a ban on the sale of cosmetics with animal test no matter where the testing place and it went into effect on 11th March 2013. This ban has brought some impacts to the cosmetics industry such as the firms are facing …show more content…

The packaging must be a high-quality eye-catcher with a stylish look and, if possible, be equipped with additional functions. The Italian Coesia Group is pushing ahead energetically with machine innovations. Its Swedish subsidiary Norden Machinery, for example, which specializes in tube filling machines, is constantly at work to increase the flexibility and versatility of its systems. Among Norden’s most recent developments is an inspection system that ensures 100% detection of leaks in plastic and laminate tubes in-line and ejects defective tubes automatically with no interruption in regular product flow. Environment Aspects Microbeads can be found in beauty products like shower gel, facial scrubs, shaving cream and toothpastes. In the last year, the scientists have been found the microbeads are showing up in the oceans (Reuters, 2013) and also pointed out the microbeads are easily confused with natural food found in lakes. The beads can remain in fish and be consumed by humans and effected the sea organism such as mussels. (The guardian, 2012) Strategic …show more content…

M. (2013). Plastic beads are the latest pollution threat to Great Lakes, Reuters [online], 30 July 2013. Available at: http://www.reuters.com/article/2013/07/31/us-usa-pollution-greatlakes-idUSBRE96U03120130731 [Accessed: 1 March 2014] Siegle, L. (2012). Are microbeads and microplastics in beauty products a threat to the oceans?, The Guardian [online], 9 December 2012. Available at: http://www.theguardian.com/environment/2012/dec/09/microbeads-microplastics-cosmetics-ocean-pollution [Accessed: 2 March 2014] Interbrand. (2014). Interbrand – Best Global Brands 2013 - L'Oréal, Interbrand [online], Available at: http://www.interbrand.com/en/best-global-brands/2013/LOreal [Accessed: 17February 2014] Brand Finance. (2014).Global Top50 Brand 2013, [online] Brand Finance. Available at: Brand Finance http://www.brandfinance.com/images/upload/cosmetics_2013_spc.pdf [Accessed: 19 February 2014] Loreal. (2014). L'Oréal Finance : Financial News Releases, L’Oréal [online], Available at: http://loreal-finance.com/eng/news-release/annual-results-2013-944.htm [Accessed: 4 February 2014] Loreal. (2014). Human resources, L’Oréal [online], Available at: http://www.loreal.com/careers/who-you-can-be/human-resources.aspx [Accessed: 25 February

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