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Online Shopping were mostly preferred by Consumers even though it has risks, it is less time consuming, will saves consumer’s money and it is convenient.
In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. According to UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing (Guruswamy, 2014). Because of the continuous improving of technology in our society, people are tend to adopt in order for their lives to become easy like they used social media to communicate everywhere and anywhere at any time in just a second and now, there are billions of people online and each of them is potential online consumer for a company which providing online services and goods (Khalid, 2015). The technology in terms of internet
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And online stores not only offer discount coupons and rebated but also gives cheap deals with great quality because products will come to the customers directly from the manufacturer or seller without middlemen
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
We live in a world which exists within the Social Media environment. This new breed of society is who makes up the customer base for any e-commerce venture. It is therefore imperative to understand these Social Media Society demands.
Nowadays too many people would rather shop online instead of walking in shop and there are more and more people starting their business online. So shopping online is becoming more and more popular in China. Most Chinese people like shopping online using Taobao, the biggest Chinese online shopping website, also a network platform like eBay and Amazon that has operated in China by Alibaba Group. TaoBao not only enable people shopping, but also relevant to people’s life. Such as people can buy many different things in different shops and they also can pay the phone bill and electricity or water bill in this network platform.
Being frugal and shopping for the best bargain, it requires comparison of prices and research. I have in my experience found that the best prices are online, but that is not always the case. Online stores will at times mark up the retail price of an item for double the price. When the product isn’t marked up, we as the consumer will sometimes incur high shipping costs. Therefore, the consumer is not really saved with an online purchase.
The internet has been a major contributing factor to the emergence of E-commerce; it has also been the most used platform for the dissemination of virtual goods. Companies are able to use E-commerce to enter new markets that would have otherwise been excluded due to geographical locations and cost. E-commerce has made it possible for companies to extend their products to new sets of customers and new parts of the world. It also means that shopping and customer support for most are now 24 hours due to 24 hour call centers, automated services and 24 hour live help by using interactive chat sessions on the internet “Managerial Issues for expanding Web-based Electronic Commerce.” By engaging in E-commerce companies can lower cost by using an online channel. E-commerce can also reduce cost associated with paper based processes such as postage and printing. It also helps build customer relationships by giving customers faster and more responsive services. Another important factor for using E-commerce is that it allows ability to compete and survive in the emerging digital economy when it comes to the global economy (Tapping the power of commerce, 1999 )
Consumer preferences play a very important role in purchasing on online stores. These preferences are formed when consumer comes across various attributes and features provided on web portals that will lead towards the intention to buy. There are seven most important dimensions that customer looks on online retail stores that are merchandise, convenience, reliability, interactivity, navigation, layout and promotional offers. Previously the entrepreneurs were involved in marketing and retailing of electronic items, books, CDs, DVDs etc. However nowadays we can see perishable items like food and grocery selling online that shows a great innovation in today’s market place. Apart from all the benefits, there is a great challenge of payment system being faced by online businesses. People feel somewhat reluctant ...
Lately, I’ve been having a lot online shopping experiences. I usually buy from websites with a huge variety of sellers to be sure that I get the best price. When you’re looking for the best price, it requires research. The best price is more often found online, but not always. Online merchants will sometimes sell you an item for double the retail price. When the price isn’t doubled, it may be the same price plus shipping costs. Therefore, you still won’t have the best price. This item could possibly be on sale in retail stores.
The undeniable advantage of online shopping is always be time saving. By today's standards time saving is important advantage. In second place saving money is also important advantage of it. Products from online stores are much cheaper than conventional products in stores. This is due to the absence of charges of retail premise, pay vendors and other costs. Searching for an hour or two, the network is realistic to find exclusive clothes a scarce commodity or rare thing. In the online stores there are also seasonal sales and savings discounts. The people living in metropolitan areas they tend to buy domestic goods from online retailers delivered free of charge and delivery itself may take several hours.
Online shopping has become a major hit in in recent times due to improvements in technology. “Thus, consumers are able to make
Customers that have been purchasing from e-commerce websites get irresistible deals like Buy one get one, Free shipping, Clearance sale and Up to 70% discount all your much-liked stuff. When you visit a store in a market or shopping mall chances are high that you will settle for the marked price. This is just not the case with online shopping as you can compare prices from various e-stores and go for the one which suits your budget. Further, various online stores give you heavy discount if you sign up for their
Available goods and services: Customers are benefitted from online stores as they provide more variety of goods from all over the world than any physical store. All the brands are available. Most companies have their websites to offer goods/services online, no matter they have any front store or not. Many traditional retailers sell certain products only available online to reduce their retailing cost or to offer customers with more choices of size, color etc. Also, online shopping sometimes offer good pay plans and options for customers. They can decide their payment amount and date in their own convenience &
The standards of consumption for people at present are growing rapidly in Sydney. Due to its great enhancement of consuming level, it attracts many transnational retail corporations enter into the market. However, short shopping hours in Sydney become a problem, usually around 8hours per day. Thus, extending shopping hours may bring some benefits. Although there are many critics who argue against the benefits, it cannot be denied that more shopping hours is necessary for the development of the city, since it brings convenience in life, growth of the economy and image of Sydney as an international metropolis.
The Internet has become a key ingredient of strenuous and busy lifestyle. ‘Internet’ has become the central-hub for communication, explorations, connecting with people or for official purposes. Resultantly, Internet growth has led to a plethora of new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices.
growth in usage by both consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing number of companies have or are interested in developing an Internet presence, there is still a great deal of uncertainty about it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business community's perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing community's interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many commercial services have become available on the Internet that allow consumers and organizations to interact electronically. These services include booking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this "information superhighway" is growing almost exponentially, the benefits of the Internet are not without drawbacks.