Nowadays, people more and more concern about their appearance. Human beings want to become prettier, and more than half a million operations are performed annually in the United States for the improvement of facial and bodily features (Davis, 1991). Besides, women who do not undergo plastic surgery may hope that cosmetic products can make them attractive. Thus, women’s need to cosmetics becomes higher and higher. Therefore, this need brings enormous business opportunities to cosmetic companies. Every cosmetic company wants to seize this commercial opportunity. Because most of the cosmetics companies want to seize this commercial opportunity, there exists increasingly fierce competition among cosmetics companies. Cosmetics companies use their …show more content…
If ones are more charming, one may attract others easily, which can help one in the work. This reflects social implications of facial beauty. Cosmetics companies find a niche in the market. These companies compete with each other, and they deeply realize that if they produce no product cosmetics that can satisfy needs of consumers, they may lose their competitiveness. Brown claims that companies which fail to control the conflicting forces of practice and process at best alternate between attempts to foster creativity and attempts to exert control（Brown & Duguid, 2001). However, the fact is that some cosmetic companies lack creativity, and they do not want to loss this business opportunity. Therefore, they produce cosmetics that have the same functions as other …show more content…
Faced with this phenomenon, cosmetic companies are supposed to survey what consumers really need. Zack explains that companies should know what consumers need, so they can exploit a new area which can make a profit (Zack, 1999). In order to know consumers’ real needs, cosmetic companies need to conduct a survey, because surveys can embody consumers’ needs. What is more, if companies consider their productions will satisfy consumers’ needs. Therefore, as time goes by, it will make a brand effect, and more consumers will be attracted. What is more, consumers can easily overcome the challenge of visually assessing volumes contained within a variety of shapes because most product labels provide sufficient information (Folkes & Matta, 2004). Some women, especially, are able to be attracted by some cute or pretty things. Thus, if companies design the package well, even if the cosmetics’ functions are the same as other companies’, consumers may consider choosing the more beautiful one. Therefore, if companies want to make more profit, they are committed to increase creativity and devote time and energy in productions and package. However, if cosmetic companies want to settle this issue from the root, they need to develop technology in biology and chemistry. Plunkett states that it is necessary to motivate people in product of research and development. Intrinsic motivation may increase creativity (Plunkett, 1990). Therefore,
In today society, beauty in a woman seems to be the measured of her size, or the structure of her nose and lips. Plastic surgery has become a popular procedure for people, mostly for women, to fit in social class, race, or beauty. Most women are insecure about their body or face, wondering if they are perfect enough for the society to call the beautiful; this is when cosmetic surgery comes in. To fix what “needed” to be fixed. To begin with, there is no point in cutting your face or your body to add or remove something most people call ugly. “The Pitfalls of Plastic Surgery” explored the desire of human to become beyond perfection by the undergoing plastic surgery. The author, Camille Pagalia, took a look how now days how Americans are so obsessed
There are over a thousand ingredients that are used in cosmetics that are already proven to be safe for human use. These ingredients can be mixed and matched creating new and unique products. Many people argue that this is not suitable for the demanding market. The craving for "new" and "im...
Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate, recognize, and develop its beauty consultants, which include recognition in a monthly magazine, annual events, gifts and prizes and most importantly, financial incentives. At the heart of the financial incentives Mary Kay provides is the three car programs offered to beauty consultants at different stages of their career. The car programs have proven to be effective motivators; however the costs to the company have skyrocketed as the number of car winners as a percentage of beauty consultants has doubled, despite increases in program qualification requirements. The VIP car program is the main cause of concern for May Kay because of the large number of leased VIP cars, high interest rates and insurance premiums, and large losses on cars in service for short periods of time. Mary Kay's top management is now faced with finding a solution to rising program costs of their powerful incentive plan while maintaining sales force moral and motivation. The key issues that must be considered in finding a solution to the high costs of Mary Kay's Marketing Plan are how beauty consultants will respond to changes in the incentive plan and how implementing the necessary changes will affect the sales force.
Overview NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics is growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible. The aim of this paper is to indicate the best country among the GCC to open a new NARS Cosmetic branch by studying every country’s feasibility of a new cosmetic branch. We hope this expansion can please our customers and make better reputation in GCC countries,besides increase our profit.
We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.
MAC (Makeup Art Cosmetics) is originally a Canadian company that has been operating for more than 20 years and it has already penetrate to many countries all around the world, in the North and South America at most. It sells brand cosmetics of high quality that is intended for professional as well as everyday usage. The brand is sought-after also by many celebrities, fashion models, and photographers because of its delicate texture, huge choice of colors, and durability. The products are usually very well tolerated on every skin type and MAC make-up items are also suitable for women with sensitive eyes (MAC, 2007, p. 1). The prices of the MAC cosmetics are comparable with other high quality world brands, i.e. those which cannot be bought in drugstores, but in the specialized cosmetic stores or international perfumeries that the company has a contract with. That hinders the company from further expansion into other countries, mainly in Central and Eastern Europe, because of the limited ways of sale.
Sullivan, Deborah A. "Tightening the Bonds of Beauty." Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America. N.p.: Rutgers UP, 2001. N. pag. Print.
In which way the seller’s chief goal is to sway their possible spectators and attempt and change their opinions, ideals and interests in the drive of resounding them that the produce they are posing has a touch that customer wants that will also be in their advantage, therefore generating false desires in the user’s mind. Dove is vexing their viewers to purchase products they wouldn’t usually buy by “creating desires that previously did not exist. ”(Dyer, 1982:6). In its place of following the outdated mantra of beauty- advertising campaigns that endorse an unachievable standard of attraction as the norm, Dove’s campaign has taken a concern that touches the lives of loads of young and old women: self-observation in the face of ads that don’t mirror the realism of women’s looks. Dove is saying that it’s all right to be ordinary, and that you’re not less than for not being what certain advertisers reflect to be flawless.
According to the textbook case study, the main reason is due to the market in the United States for cosmetics are very mature, not to mention extremely competitive. Because of this, Avon made the decision to put its emphasis – and resources – in less-competitive markets. (Daniels, 2010)
To conclude, by analyzing the environmental changes that may affect the future profitability of cosmetics retail industry, it is found that there are perfect transportation and some policies that can attract more Mainland tourists to visit Hong Kong. Backed with the significant purchases made by the Mainland tourists, sales in those cosmetics retail chains can be stimulated. Also, as most women care about their appearance, the demands of cosmetics and skincare products are quite high. Overall, this industry is able to remain attractive in the coming future even under fierce competition.
Flipping through the pages of Vogue's latest edition, 23 year-old Susan seems quite upset. She struggles with the thought of lacking the perfect body and delicate features in order to be considered attractive. Surprisingly, Susan is not alone in this kind of an internal struggle. In contemporary society, every other woman aspires to have the lips of Angelina Jolie and the perfect jaw line of Keira Knightley. Society today looks down upon individuals that do not fit in, whether in terms of body shape or facial attractiveness. This forces them to consider the option of 'ordering beauty.' Since cosmetic surgery is no longer a social taboo in America given its widespread popularity, more people are promoting it which ultimately affects the rest of the world due to the unwavering influence of American culture. Cosmetic surgery should be deterred in the US because it promotes the idea of valuing appearance over ability, gives rise to unrealistic expectations, and brings with it high cost to society.
The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in Central and Eastern Europe, Chi...
In the 1920s, makeup played a vital role especially for women trying to recover from the fears and horrors of the war. After the recession, it lead to an increase of manufacturing new cosmetic products and brands such as Maybelline. As makeup made its debut to the world, stores were opening and slogans such as “try before you buy” just like Gordon Selfridge proclaimed women to get a sense of what products to use along with spreading the word to others if content with the amazing outcome. Face and complexion was considered by most as an important factor for representing beauty of an artificial face. Face powder was very essential because many women wanted to create a light, sandy
Based on the information provided in the L’Oreal case, Yue Sai struggled to grow and capture additional sales in the high-end Chinese cosmetics sector. In the past, L’Oreal attempted to position Yue Sai in several different ways which can be viewed as detrimental to the company image, showing uncertainty as the company struggles to see which positioning strategy will stick. The most recent positioning presented in the case, which desires to “deliver Yue Sai’s longstanding brand promise that ‘Nobody knows Chinese skin better than Yue Sai’”, allows the highest probability of success for the company capitalizing on countless fresh trends in Chinese cosmetics (6). The positioning statement would reflect this new strategy: “For the modern Chinese woman Yue Sai offers a line of high-end cosmetics. Unlike other high-end cosmetics Yue Sai combines traditional Chinese medicine and sophisticated technology adapted to the unique skin type of Chinese women.” Yue Sai saw reasonable success and hope in the new Vital Essential line which utilized traditional Chinese medicine and, therefore, resulted in above average repeat purchases. Continuing to focus the strategy around traditional Chinese medicine should benefit Yue Sai considerably. Another suggested strategy would be to wholly reposition Yue Sai, however this is ill advised. As stated in the case, Yue Sai tried numerous different positioning strategies, which ultimately provided no clear path strategy. Repositioning would show uncertainty in the company, lowering brand value in the eyes of the consumer.
In discussion, it were suggested that the individual him/herself, should approach the dermatologist to do skin checkup, and get suggested the right skin care and beauty products; and the products should be avoided for any skin allergies. This is a better way where the consumers will have a better idea of what needed by their skin and they can consider this when buying beauty products and also to avoid overspend. The consumers also should check for the review of users of the beauty products they planned to buy and visit the government website to check the registered and certified beauty products; and also to report the uncertified one for the government to take action. It will make people aware of brands that do follow the rules set by government and have less side