The Apple Corporation's Clever Marketing Strategies

Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today.

It all started in the garage of a twenty-something Steve Jobs. He and a friend put what little money they had together ($1300) to make the first computer for Apple, and thus Apple was born. The idea for the first Apple motherboard was made by Jobs while he was on LSD. He was quoted in the New York Times saying, “Taking LSD is one of two or three of the best decisions I have ever made.” Markoff, John. "New York Times." What the Dormouse Said 2005: 3. Steve Jobs talks about his early success when stating, “when I was 23 I had a net worth of over a million dollars, at 24 it was over $10 million, and at 25 it was over $100 million.” Steve Jobs is a true embodiment of what Apple is: unique. Co-founder Steve Wozniak said this about Jobs, “With Steve Jobs you never know exactly where an idea comes from.” This is what Apple is, not conventional and predictable. However, when looking at their marketi...

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...clever” labeling of their products ties in well with Apple’s creative marketing scheme toward the individual.

Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.

Finally, Apple in the media portrays a specific lifestyle that mirrors their own company beliefs. Their recent success with their new line of products will definitely be a nice segue into the future. With newer, more stylish commercials, and newer products geared toward personal needs, Apple will remain successful. Furthermore, Apple does not try to force this sort-of fake synthetic belief system—they actually live it.