Tesla Competitive Advantage

1064 Words3 Pages
bulb-icon

Recommended: Tesla motors case study strategic analysis

Building their presence through market penetration not only shifted the paradigm of the auto-industry, however it offered customers top-of-the-line EVs in a market with few other alternatives to ICVs. As discussed in the analysis the success of firm is related to its impact on sustainability, affordability and feasibility as costs inquired after the purchase of the vehicle are diminished or eliminated, i.e oil or gas, certain taxes. Tesla’s further differentiation is visible through its unique design and performance competencies developed through extensive R&D programs and patent protection of its technologies whilst delivering excellence to its luxury niche segment customers. One argument against this methodology is the high costs inquired …show more content…

The Tesla Roadster represented the company’s first generation of EVs produced. Since its development in 2008 the EVs sold 2,400 units in 31 countries up to year 2012, Tesla (2012). To maintain its sustainability the company started selling the Model S vehicle before manufacturing by charging reservation fees to create revenue, which was reinvested in the production of the vehicles. Its strategic approach provided short-term funds in the downturn of the financial crises and it is used until this day. With increased demand and continuous expansion, the company had to surpass an important challenge: the further development of the industry.
In an effort to encourage competition amongst rival companies in the auto-industry, in 2014 Tesla opened all its patents to its competitors to advance technological development, Tesla (2014). The company’s long term positioning in the auto-market involved opening stores and service centers, entered into partnerships, provided financing services and the construction of a leading charging infrastructure.
TALK ABOUT model s other …show more content…

Daimler was part of a stagnant partnership with Evonik chemical industrials whilst heavily investing capital in R&D in developing technology for its Mercedes Benz E-Cell and Smart EVs. The joint venture of the two firms provided Tesla the opportunity to supply lower weight battery pack chargers for the Smart EVs and powertrain technologies for its Mercedes Benz E-Cell vehicles. Tesla also benefited from Daimler’s intellectual property in terms of suspensions, brakes and more advanced battery technologies positioning itself higher in the auto market in terms of reputational achievements. With a stake of 4.3% and an active partnership, the German company is often referred to as the rescuer of the Tesla Motors as its investments aided the company in financial need, According to CEO Elon Musk

Show More
Related

  • The Automotive: The Electric Car Industry

    111 Words  | 1 Pages

    The Automotive, or electric car industry particularly, comprises all those companies and activities involved in the manufacture of electric motor vehicles (EV), including most components, such as engines, bodies and rechargeable batteries or another energy storage device. The industry’s principal products are passenger automobiles. Despite the fact that the first electric cars were produced in 1880s , the advances in internal combustion engines, especially the electric starter, soon diminished the relative advantages of the electric car and became the dominant design in the market. Due to this the EV was almost a forgotten industry staying in the early stage of development, conforming to less than 1% of the automotive stock

    Read More

  • Eco 201 Week 3 Case Study

    773 Words  | 2 Pages

    Even though there are competitors in the electric powered automotive market, no one else manufactures and supplies their own battery pack to power the vehicle. Tesla’s exclusive technology creates entry into the electrically powered luxury automotive market extremely difficult. The ease of entry categorizes Tesla as an Oligopoly market structure. As mentioned above, although there are other competitors inside the electric powered automotive industry, Tesla is the only one designing and manufacturing their own powertrain components for the cars to operate. Categorizing them with all other alternative fuel brands gives the company a “false picture of the market Tesla is trying to capture.” (Speculations,

    Read More

  • Death of the Electric Car

    1074 Words  | 3 Pages

    The 2006 documentary about Who Killed the Electric Car shows the determination of several California citizens whose willpower was to keep the electric car alive and running. The first existence of the electric car under General Motors (GM) dates back to 1996 when they launched the EV1 electric vehicle. And although several consumers took to this new form of transportation, a car that was powered by an electric motor in place of the basic gasoline engine, GM decided to take back its newest technology and removed all existing EV1’s from off of the streets. With several upset consumers who were concerned as to both what GM and the government were up to and how they could get their cars back. Overall, the fact behind why the electric car became such a superior commodity and then vanished was the question being asked. The electric vehicle was destroyed during 2004 and 2005 because a car of this statue was far ahead of its time and greater parts of consumers were not about “going green.” Today the electric car has begun to revive itself because of the existence of global warming, and the efficiency of the electric car is rising. In other words, the electric car has been brought back to life, and many automobile manufacturers are gaining interest.

    Read More

  • Tesla Motors Case Study

    706 Words  | 2 Pages

    The contraposition for Tesla Motors is the rapid service received. Despite not having a traditional infrastructure, the company beats it opponents in its operational expeditiousness. The Palo Alto automaker’s response time for issues is often overnight, and always beyond convention. One customer with some play in his gears had his entire drivetrain replaced.

    Read More

  • Nissan Leaf: First Electrical Car

    1195 Words  | 3 Pages

    In December of 2010, the world’s first, entirely electric vehicle was introduced to the car industry and Nissan was responsible for launching this innovative car known as the Nissan Leaf (“Nissan Product Information”). According to business reporter Michael Strong, Nissan Motor Company’s CEO Carlos Ghosn previously set a goal of selling 1.5 million electric vehicles by the year 2016. However, in 2013, Ghosn announced that it is very likely that Nissan will not reach this goal. He believes this may be achieved four or five years later than expected. Ghosn and Nissan Motor Corporation have evaluated the weaknesses of the Nissan Leaf and have discovered the contributing factors in the surprisingly low sales (Strong). In this commentary, it will become evident if Nissan has made effective improvements to pick up sales of this innovative vehicle that could result in the future of cars all around the world. The reasons for their underperformance will be evaluated and their ability to make the necessary changes to improve sales will be evaluated. A SWOT analysis has been set up to analyze the Nissan Leaf, its strengths, weaknesses, opportunities, and threats. This will show if Nissan has made the necessary changes to better their sales of the Nissan Leaf.

    Read More

  • Tesla Case Study Essay

    1054 Words  | 3 Pages

    Tesla motors is a company that produces and sells automobiles. Tesla is not any old automobile company. Tesla specializes in all electric cars that run 100 percent on battery and focuses on the future. Tesla is looking into the future and realizes that fossil fuels will eventually run out. Tesla is moving toward a zero-emission future for the better. A tesla is a vehicle, an all-electric vehicle that combines safety, performance, and efficiency. In 2016 Tesla’s annual revenue totaled to 7 billion dollars. Tesla is a profitable company. Tesla has seen potential growth in annual gross income, since 2012 from earning 30 million dollars to 2016 earning 1.5 billion in annual gross income. (1) The Tesla factory is located

    Read More

  • Electric Cars

    1597 Words  | 4 Pages

    ...rther then the end of 2010, the introduction of the electric car is not far to come. With proper government regulations and consumer knowledge, adoptability of the electric car is possible. However, one can drastically differ in opinion as to why the required elements to support such a vehicle were not readily planned to facilitate such a change. The inadequacies draw wavering concerns for both consumers and business looking for the return of value and profit. The larger picture needs to be remembered in which oil is not a renewable resource and results in pollution and environmental hazard. Consumers and business must work together to overcome the roadblocks down the road and support each other in the introduction of and future of the electric car. Adjustments will have to be made on both sides to ensure success and minimize the society and economy disruptions.

    Read More

  • Tesla Motors Case Study Essay

    1827 Words  | 4 Pages

    Chiefly, and most apparently, it is the goal of Tesla Motor to generate demand for Tesla vehicles (Andrade, Holloway, Payne, Roy & Sheffield, 2015). In turn, demand will drive leads to the Tesla sales team (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Tesla will continue to build long-term brand awareness, in addition to continual management of corporate reputation (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Tesla Motors will expertly manage the existing customer base to create loyalty and increase customer referrals (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Additionally , Tesla Motors hopes to enable customer input into the product development process (Andrade, Holloway, Payne, Roy & Sheffield, 2015).

    Read More

  • Tesla Case Analysis

    847 Words  | 2 Pages

    In the recent past, Tesla has been noted as a great competitor in the automotive industry. This is attributed to its three huge competitive advantages. Generally, the advantage lies in its ability to bring about innovative disruption in the industry. This include; a strong battery supply chain that is sustainable in itself, a supercharger network celebrated by the customers and a software system several leagues ahead of its competitors (Zach, 2015).

    Read More

  • Tesla Case Study

    764 Words  | 2 Pages

    Tesla Motors initially gained widespread attention by manufacturing the Tesla Roadster, the primary totally electrical sports automobile. The company's second vehicle was the Model S, a completely electrical luxury sedan. Tesla additionally markets electrical powertrain elements, as well as lithium-ion battery packs, to automakers, as well as engineer and Toyota. Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent maker, geared toward eventually providing electrical cars worth cheap to the typical client.

    Read More

  • Research Paper On Tesla

    693 Words  | 2 Pages

    Manufacturing will run on 100% renewable energy helping our environment a lot. As of the year 2018 almost 500,000 cars should be produced. Tesla’s market value is $33.5 billion. Tesla’s stock market has risen over 1000% since 2012. To start tesla Elon Musk invested $70 million of his own money. Elon Musk is a successful businessman with 4 companies valuations over $1 billion. Elon Musk has a networth of $12.1 billion. Many of the Tesla sale models are illegal in many U.S.

    Read More

  • Tesla Motors Marketing Challenges

    715 Words  | 2 Pages

    Having both marketing strategies and both products analyzed and the history of the important marketing decisions made and techniques used by the company written down, it will be interesting to perform a critical analysis of how the market and business realities made an impact on the marketing of Tesla Motors, why it happened and what was the effect. The presence of the CEO and the impact he makes on the public and investor confidence will also be critically reviewed. Based on the results, a list of recommendations will be composed for both representatives and marketing specialists who work in the same or similar

    Read More

  • Case Study of Tesla Motors Inc.

    1187 Words  | 3 Pages

    This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for the inception of Tesla Motors so as to bring into existence another set of automotive which serves the similar purpose but uses another form of energy that is electricity to drive them instead of the disadvantageous gasoline-powered engine. This invention was influenced by a number of factors in terms of its planning and performance (Hunger, 2010). Factors affecting Tesla’s planning and performance. The success of any organization, just like the Tesla Motor, largely depends on the planning of the activities by the management team in the company.

    Read More

  • Analysis Of Tesla

    1175 Words  | 3 Pages

    Tesla offers adults who want a luxury car without paying a fortune in gas prices with future generation electric cars, that where style, performance, and the environment are never sacrificed.

    Read More

  • Auto Ford Motor Company Case Analysis

    911 Words  | 2 Pages

    The Capital investment, skilled and licensed labour force, technological advancements, working with good quality suppliers is considered big barriers of entry into this industry. The future requirement of electric cars and hybrid vehicles has opened this industry to some new entrants like Tesla.

    Read More

More about Tesla Competitive Advantage

Open Document