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The role of American media in politics
Influence of the media on politics
Influence of the media on politics
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Imagine a world in which presidential debates were not televised, and a person would have to read the newspaper to get all their political news. Just how different would our country be today? Television has a huge effect on American politics. It is often the main source from which people derive their reasoning and opinions from. There is a plethora of news television channels to choose from and gather information from. These channels often run all times of the day. Keeping American citizens up to date on all developing news. Television properly helps U.S citizens vet and get to know the candidate, as well as the candidate's plan. Television provides the viewers with up to the minute information. The public is entitled to this information, …show more content…
“ Television often provides politicians with more attention turning them into more celebrity than politician” (Hart). This holds some truths in some situations television does over publicize some politicians , but this always is not a bad thing. The modern day politician is suppose to receive a plethora of attention due to their important public figure. Some television networks do sway towards parties , but not all of them. If anything a viewer can watch the network that reports exclusively on his or her interest rather than the interests of the people from another political party. When placed under this public spotlight the true character of the politician is revealed , and the public can get to know them in depth. “Politicians have the choice to abuse their public figure to derive attention or use it for acts of good” (Bazalgette) . This ultimately comes down to the morals of who we chose to represent us. Television plays an important part but at the end of the day if a politician is gonna mislead the public he will do it. Television acts as a checker to make sure the public cannot be fooled so easily. Above all television has helped propel our modern day society into realms that were before thought to be impossible to
As easy as actors put on clothes and become a different person to film a movie, successful politicians appear much more heartfelt and honest as they are in real life. This is backed by the idea posed by Chris Hedges that “political leaders…..no longer need to be competent, sincere, or honest. They need only to appear to have these qualities.” If a politician were able to appear honest and heartfelt in a campaign event, they would much more likely to appeal to the audience and be able to win their trust and vote in some cases and succeed in winning an election to the benefit of the politician and not the audience. . Similar, posed propaganda and social medias of today are often used to exploit the audience and give them poorly supported feelings of support and trust for these political leaders.
“Amusing Ourselves to Death” by Neil Postman is a piece that focuses on the effects that technology has on public discourse and politics. He believes that the development of the television has habituated us to constantly needing to be entertained, which changes the way we take in information. It is no longer the substance that we value but rather the entertainment value. An important point that Postman evaluates in chapter 9 is that politics has become similar to show business. With politicians paying more attention to their image than political issues the integrity of modern politics can only be questioned. To update Postman’s arguments, although the television has allowed political figures to present the image their audience wants to see the internet has allowed for all aspects of one’s life to be accessible, which changes the way we view their credibility.
The ‘Golden Age of Television’ is what many refer to as the period between the 1950s and 60s when the television began to establish itself as a prevalent medium in the United States. In 1947, the American Broadcasting Company (ABC), Columbia Broadcasting System (CBS), the National Broadcasting Company (NBC), and the Du Mont Network were the four main television networks that ran stations with regular programming taking place. (Television, 2003) While regular television programming was a new innovation, the television itself had been commercially available for over twenty years prior to the 50s. It was conceived by many worldly innovators and went through several testing stages before it was finally completed in the late twenties. The three main innovators were Niplow - who first developed a rotating disk with small holes arranged in a spiral pattern in 1884, Zworykin - who developed the Iconoscope which could scan pictures and break them into electronic signals (a primitive form of the Cathode Ray Tube) in 1923, and lastly Fansworth - who demonstrated for the first time that it was possible to transmit an electrical image in 1927. (Rollo, 2011) However, one of the many reasons why this medium was successful in the 50s was due to the fact that it became more accessible to the public. Television sets were more affordable to middle class citizens which created further interest in the new technology. Through an historical account of the medium, the spread of television across America throughout this particular decade will be examined.
Individuals may believe this new exposure of political debates and facts about the candidates would help the public make an educated decision of their president. However, all of that television has done is turn the presidential debates into a popularity contest. Elections were based on image, charm and how the networks wish to have the candidates perceived. Televisions’ contribution to political debates only emphasized personality, visual image and emotion rather than ideas, issues and reason.
With improvements to broadcasting technologies and greater access by more families, television was now in more homes in the 1960’s, bringing news, advertising, and family comedy shows to the nation. Moreover, the influence on social aspects of people’s live was apparent when it came to depicting women and their gender roles through acting. Consequently, television played another role regarding social dynamics thus, showing the realities of civil rights and the horrors of war. Additionally, television brought the political candidates to the forefront and had a strong influence on the American people’s political ideologies, as the first ever presidential debate aired on television. Finally, television aided the economy by waging advertising campaigns that convinced consumers to purchase their products. Coupled with consumer’s extra income contributing to a strong economy, despite the slightly high unemployment rates. As can be seen, television played a key role in the social, political, and economic culture in the 1950’s and
The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States.
One of the best examples is shown in source e of how public tv debate can enhance the political system. The Vietnam war was a bloody, tragic, and unnecessary war in which tens of thousands of people died. The television swayed public opinion even further to end the war. All because of a brave and talented news journalist going on tv and telling the truth.
Politicians choose soft news because they know that they can achieve people who aren’t reach in traditional news media (Taniguchi 2011). Meaning of that all news are lighthearted or not serious. It is a plan to attract more people in different ways. Television shows, projects, a lot of events where politics want to get more sympathy for people. Moreover, political entertainment will be like performance, it is like an activity which concerned with participation, alternatives, implementation. The representation of politics on television can be seen as provoking the ‘affective intelligence’ that is vital to keep political involvement and activity going (Zoonen 2004). Politicians, parties are racing which get more votes from electorates so they need publicity and it is a reason why they participate in television’s shows and not serious
One of the readings that captured my attention was Diana C. Mutz's Effects of "In-Your-Face" Television Discourse on Perceptions of a Legitimate Opposition. American news media has interested me since I moved to the country, probably because television of that kind was a complete novelty for me until then. The most striking feature that I noticed before anything else was the rampant partisanship and the complete lack of effort to even disguise it. The media's importance in a country like Pakistan is diminished, since other issues of even great fundamental importance to the well-being of democracy usually dominate discussion. When Governor assassinations are celebrated and the assassins vigorously defended by hordes of Pakistani lawyers public and private, the expectations of televised media and its quality become secondary to a host of other such issues. Once in the United States, however, the importance of the media and the effects of its methods become not only clear but highlighted by the extremeties of television networks themselves and the pattern of discourse it helps maintain amongst the public.
Television is a vital source from which most Americans receive information. News and media delegates on television have abused theirs powers over society through the airing of appealing news shows that misinform the public. Through literary research and experimentation, it has been proven that people's perception of reality has been altered by the information they receive from such programs. Manipulation, misinterpretation, word arrangement, picture placement and timing are all factors and tricks that play a major role in the case. Research, experimentation, and actual media coverage has pinpointed actual methods used for deceptive advertising. Television influences society in many ways. People are easily swayed to accept a belief that they may not normally have unless expressed on television, since many people think that everything they hear on television is true. This, however, is not always the case. It has been observed that over the past twenty to thirty years, normal social behavior, even actual life roles of men and women and media, regulatory policies have all been altered (Browne 1998). Media has changed with time, along with quality and respectability. Many Americans receive and accept false information that is merely used as an attention grabber that better the show's ratings and popularity. Many magazines and Journal reviews have periodically discussed the "muckraking" that many tabloid shows rely on to draw in their viewers. This involves sensationalizing a story to make it more interesting, therefore increasing the interest of the audience. "Along the way, all sorts of scandalous substance and goofy tricks appear, but not much mystery in the logic," (Garnson 1997). People often know that these shows aim to deceive them, but still accept the information as truth. Many times, people have strong opinions on certain topics. Yet, when they are exposed to the other side of the argument, they may be likely to agree with the opposite view. As Leon Festinger said, "If I chose to do it (or say it), I must believe in it," (Myers 1997). This is an example of Festinger's cognitive dissonance theory, which pertains to acting contrary to our beliefs. Television influences many people to change their original beliefs. It has the viewers think that the majority of other people hold the contrary idea. Once these views are presented, people have the option to hol...
In America, media is in many forms. You have mass media: print media, broadcast media, broadcasting, narrowcasting, and sound bites. These are just some of the ways in which media is presented to you. When media is therefore displayed it has lasting effects on people which then hurts democracy. According to the Democratic Deficits, chapter 9, Negative News, “perspective argues that television broadcasting in general, and accumulated effects arising from the standard tone of television news reporting in particular, usually fosters public mistrust of government, dissatisfaction with regime institutions, and thus contributes towards civic disengagement.”
In the US, mass media plays a significant role in politics. One of the key roles mass media plays in politics includes the airing of the platforms of various politicians. The media influences the view of people on politics and politicians. As the opinion of individuals is affected, the results of the votes are consequently changed (Holden, 2016).
"Freedom of the press is guaranteed only to those who own one." This quote by A.J. Liebling illustrates the reality of where the media stands in today's society. Over the past twenty years there has been an increase in power throughout the media with regard to politics. The media's original purpose was to inform the public of the relevant events that occurred around the world. The job of the media is to search out the truth and relay that news to the people. The media has the power to inform the people but often times the stories given to the public are distorted for one reason or another. Using slant and sensationalism, the media has begun to shape our views in society and the process by which we choose our leaders. There was once a time when the government used the media as a medium to influence voters, committees, communities etc. Recently, it has been the presidents of major media outlets that have not only exercised power over the public but also made their presences felt in government and in the halls of congress. When the word democracy is thrown about it usually has to do with the rights or original intentions for a group or organization. The first group intended to be influenced by the media was the informed voter. Political parties along with the government used a variety of media resources to persuade the voter or in effect receive a vote for their cause. Returning to the thought of ?democracy? the question is, what was the original intention of the media with relation to the theme of democracy and the informed voter? To analyze this thought thoroughly one must first grasp an understanding of the basic definition of democracy.
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
Throughout the previous years, individuals view media for further entertainment rather then the actual message portrayed. We simply observe or recite if the news media is outrageous or affects to the lives of the icons presently in the interest. Currently, the image of privacy connected with individuals providing newscasts has entirely disappeared. In the news media the images have become more important than the message itself due to mass media. Audience and visual images have become more common because the brain reads the images rather then the words. We take caution about what we see; then what is essentially being shown throughout media. The newscast today is being more of entertainment purposes then the actual message shown. Nowadays what we see on display changes anything we recognize.