Team Deliverable: 7.6: Communication Plan Analysis

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Team Deliverable: 7.6 - Communication Plan Critique
For Group 2 communication plan critique, two ideas were presented. Initially, the ideas for consideration were:
A. Walmart Communication Plan.
B. Ford Motor Company Customer Awareness Communication Plan
The communication plan chosen is that of Walmart; According to 2015 Annual Report from Walmart.com (2015) the company has an “open door” communication policy that helps their management operations (Walmart.com, 2015). Trying to obtain Walmart’s communication templates was unsuccessful, however the company communicates with their shareholders and stakeholders through periodic communication. The tools used are reports, which are available upon request without charge via formal letter or through their website. …show more content…

According to a case study by Hayden, Lee, McMahon, and Perelra (2002), Walmart’s manage their stakeholders in a manner that maximizes the mega retailer’s tactical advantage. Walmart maintain a high relationship with their key stakeholders by corporate statements, communication, and keep close contact with the external stakeholders such as the US Congress via lobbying staff (Hayden et al., 2002). According to a SlideShare by Dolezal (2014) Walmart uses mass Medias from “television, ads, social media, websites, and a lot more” to communicate to their customers and shareholders (Dolezal 2014). (See figure 1). Note: Reprinted from “Strategic communication advice” Copyright 2014 by George Dolezal, ShareSlide Reprinted without permission.

Figure 1. Circle of

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