Teall For America, By Wendy Kopp's Teach For America

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Teach for America was founded in 1989 by Wendy Kopp, a Princeton student who for her senior year of college wrote a thesis about the educational achievement gap between high and low income students. She was searching for a way to take on a significant responsibility that would make a real difference in the world. Kopp wanted to build a prominent teach corps, whose standards and reputation would be enough to persuade Ivy League college, high-achieving graduates to choose teaching over more lucrative opportunities. Kopp envisioned an organization that would focus on creating teaching recruitment programs that would increase the quality of applicants the profession deserved.
As she wrote in one of her first published books, “One day, all children in our nation will have the opportunity to attain an excellent education" (Kopp 2001, 174). Kopp decided to take her thesis a step further, and so she decided to put her idea of a national teacher corps into action and Teach For America was formed. After estimating she would need approximately 2.5 million for project's start-up costs. And, at the suggestion of a professor, she contacted executives from several major corporations and asked for them to fund a seed grant. Shot down by almost all the people she had approached, she finally received an offer for a $26,000 grant from Mobil Corporation. With those limited funds she went on to and launched a grass-roots recruitment campaign to raise even more funds and open her company.
During Teach For America's first year of operation, the organization received applications from 2,500 candidates and chose 500 of them to become teachers for the program who began their two-year teaching commitment in low-income communities all across the cou...

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...ated by one of their executives at a recent alumni event: “We are not the enemy,” said co-CEO Elisa Villanueva at a July 18 alumni event, in response to the summit. “People like me and you ... will teach in places many would dismiss as lost or forgotten, or worse yet, invisible.” Maybe they need to do a greater effort on behalf of Teach For America needs to be put in place to go against these “misconceptions.
As Teach For America continues to grow from an outside force for change into an army of soldiers of change to make systemic transformation possible, a closer look needs to be taken on how the organization puts itself forward to the general public. I strongly believe that the current public relations model is outdated and is in need of a refresh in order to truly reflect the diverse membership and to effectively counter biased misconceptions of the brand.

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