Target Swot Analysis Essay

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INRODUCTION

Target Corporation (Target) incorporated on February 11, 1902. Target Corporation is a discount store retailer selling products through its stores and digital channels. The Target company is founded by George D. Dayton in 1902 in the Minneapolis. The aim of Target is to fulfil the needs and fuel the potential of their guests. That means making Target their guest preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exception experiences.

TARGET COMPETITORS
Target operates in an intensely competitive retail market. There’s a great variety of merchandise available to competes with Target such as Walmart and Costco Wholesale, supermarket & grocery retail stores such as Kroger and Whole Foods Market, home furnishing retailer such as Home Depot, emporium such as Macy’s and Kohl’s, online retailers such as Amazon. Comparable companies competing directly with Target include Walmart Stores and Costco Wholesale. Walmart is using cost leadership strategy to attract the customer who has lower household income than Target and Costco’s customer. Target …show more content…

The company offers beauty essentials, including beauty products, personal and baby products and more. Besides that, Target Corporation also offers daily usage products such as food and beverage products , other than that they offer apparel for all sex ,shoes and accessories too. It also provides household goods such as home furniture, kitchenware, small appliances, bed and lightning. Next, it also provides electronic stuff. For example, video games hardware and computer software. It also consists of lifestyle products such as books ,music and movies. Furthermore, the company offers in-store amenities, which contain Target Café, Target Optical, Starbucks, and other food service offerings. It sells its products through its stores and the digital channels includes

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