Target Security Breach Case Study

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The Minneapolis based Target Corporation announced in December that criminals forced their way into the company’s computer system. The data breach compromised 40 million credit and debit card accounts of customers who shopped during the holiday season between November 27 and December 15, 2013. The data captured was far broader than originally imagined as hackers gained access to 70 million customer’s personal information including names, home addresses, telephone numbers, and email addresses. Additionally, expiration dates, debit-card PIN numbers, and the embedded code on the magnetic strip of the card were stolen. The Chairman, President, and CEO Gregg Steinhafel apologized to all Target customers, shared in their frustration, and stated the company is thoroughly investigating the data breach. Steinhafel confirmed that the customers have zero liability for any …show more content…

After the breach, many Target customers refused to shop at their stores due to losing trust in the company. Target’s security breach was not an isolated incident; numerous other companies have faced similar security breaches such as Home Depot, Neiman Marcus, Sony, and this could even happen on your own personal home computer. As a Target cardholder and loyal customer for many years, I believe the company took appropriate actions to notify customers of the breach. Target informed me by email and sent a letter reassuring my information was not compromised. As a valued Target cardholder, I was given the opportunity to apply for the free credit-monitoring program, which I took full advantage of. As an additional measure, Target provided customers with a new online safety feature to monitor suspicious activity by allowing customers to set alerts through email or text when purchases exceeded a specified amount. Consequently, Target is tightening security and making every effort to gain back trust to retain

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