Target Audience and Advertising I often read 'Mixmag' a magazine aimed at clubbers and the dance music community. I buy this particular magazine because it provides an insight in to new music and club culture, as well as giving detailed Dj reviews and club promotions. The magazine has a number of features including 2 for 1-club promotions, free V.I.P club access and every month comes with a free audio CD, which is produced by the hottest names in the dance music industry from Pete Tong to Masters at Work. Mixmag also has reports by industry experts and it is seen as more of a dance music encyclopaedia, rather than a magazine with occasional reviews. The music reviews are also side-by-side reviews on the newest DVDs and Computer games as well as the most up-to-date fashions. Throughout the magazine there are a number of competitions in which you can win a number of different prizes. The prizes range from a weeks snowboarding at Body Glove Snowbombing in Mayrhofen, Austria to DVDs and CDs. Mixmag has become famous for its annual drugs survey in which the readers of the magazine are asked about their drug habits. The survey that mixmag carries out is the largest of its type in the world and provides an invaluable window in to the lives of many drug users. For many years the drug survey has been leading the way in opening up the drug debate in the UK and around the world. The survey has been used in parliament by drug researchers and foreign governments as a means of educating people that there is a difference between an occasional pill taker and a care jacking drug addict. The survey doesn't condone or condemn drug use it just gives that facts about their use and the addiction people have to them. The most important thing about the magazine is the survey is real and not some government altered statistics, so it really is an insight in to the drug culture. In a bid to help those that do take drugs mixmag provides details on what
The varieties of pharmaceutical and prescription drugs that are available to the public provide many different consequences, which could lead to other health problems among users. Opioids, for example, are typical...
website I chose to analyze is Popsugar. The primary rhetorical purpose of this website is to inform, but also to alter perception. The controlling idea or thesis is to keep viewers aware of what is occurring within popular culture and perhaps change the way the audience thinks about a subject. The website is separated by celebrities, fashion, fitness, beauty, love, moms, living, career, food, Latina, news and video. By separating the website into these categories, the website makes their purpose evident. It is significant that the website is split into different areas because all the areas consist of what is "popular" in each category. The website can then approach each category with stories and opinions that target the audience’s perceptions.
Credibility material: Its intake results in adverse medical conditions that are further exalted by its addiction properties that ensure a continued intake of the substance. The drug can be abused through multiple means and is medically recorded to produce short-term joy, energy , and other effects such as increased heart rate and blood pressure. This ultimately results in numerous psychiatric and social problems; factors that played a major role in its illegalization after multiple and widespread cases of its effects were reported in the country during the 1900s. In addition to this, the drug results in immediate euphoric effect, a property which the National Institute of Drug Abuse (2010) attributes to be the root cause for its increased po...
Brecher, Edward M. (1972) Licit and Illicit Drugs; The Consumers Union Report on narcotics, stimulants, depressants, inhalants, Hallucinogens, and marijuana- including caffeine, nicotine, and alcohol. New York, 291-390
Being a Target lover, it is my go to place for everything and because of this, I do not support Target’s new strategy. Within the article, Target explained how they were going to “gear” their products towards college students. Target stated their plan to eliminate the baby section (i.e. clothes, toys), however that alone upsets me. For starters, I have a young niece and nephew and I go there for the holidays and birthdays to purchase their presents. If the Target near me didn’t have similar products as a traditional target, they would lose my business in this particular category, which as a side note is a lot. The second part of this article that upset me was in regards to what the new Targets would stock near college campuses, “miniature ironing
Creeping Higher, Drug Survey Finds - US News." N.p., 04 Sep 2013. Web. The Web. The Web.
Drugs are used to escape the real and move into the surreal world of one’s own imaginations, where the pain is gone and one believes one can be happy. People look on their life, their world, their own reality, and feel sickened by the uncaringly blunt vision. Those too weak to stand up to this hard life seek their escape. They believe this escape may be found in chemicals that can alter the mind, placing a delusional peace in the place of their own depression: “Euphoric, narcotic, pleasantly halucinant,” (52). They do this with alcohol, acid, crack, cocaine, heroine, opium, even marijuana for the commoner economy. These people would rather hide behind the haze than deal with real problems. “...A gramme is better than a damn.” (55).
Have you ever looked through a magazine and found it to be really interesting? That is because you are part of its target audience. You are part of a group of people that the magazine is trying to appeal to. There is a reason Sports Illustrated is more of a man’s magazine and Family Circle is more of a woman’s magazine. The people that run that magazine put certain things in those magazines to attract their audience. More commonly, men are interested in sports and anything to do with sports. In Sports Illustrated, the reader would find sports, and that is it. The reader would not find an article titled “How working women balance their careers and home lives.” An article such as that would be found in a magazine like Family Circle, as it is targeted more towards women who have a family. For the purpose of this audience visual analysis, I will be discussing the October 8th, 2012 issue of People magazine. Looking at this issue and reading through the magazine, it is evident that the publishers do have a target audience in mind. This visual analysis will discuss who its target audience is and how the reader can tell. Also, the essay will discuss how the magazine makes the advertisements relevant to its audience.
Target provides certain products to fit the need of their guests throughout all their retail locations. They look to appeal to young, active, and well educated families by setting standards for the products they carry and the layout of there stores. They carry selections of a wide variety of home goods and personal care products; they even carry pet supplies and fresh produce. This allows their consumers to purchase everything they need for their homes within one store; a huge advantage for families and young adults.
Nowadays, Segmentation, Targeting and Positioning (STP) is the most used strategic way in Marketing. It is the prime of the available methods that are applied to create marketing models in practice. This model is beneficial when making marketing communication plans because it aids marketers to prioritize ideas and thereby create and advertise unique and appropriate slogans to communicate with various segments this is a segment based strategy rather than a product based strategy. This strategy enables to communicate more appropriate messages to product appealing segments.
Choose a product and niche with a small but sufficient market size. Avoid niches that are too small with low keyword searches. For example, a product that caters to pregnant females between 25-40 years old is probably good. But a product that caters to pregnant females between 25-40 years old who like punk rock music will likely be too narrow. It will be harder to find customers, more expensive to acquire them and the small market size will limit your potential growth substantially.
... a cola option that is “guilt free”. They also push the fact that it tastes the same as regular Pepsi telling them they don’t have to sacrifice taste for lower calories like most diet products. The target women is in her 20’s and 30’s single, dating age so she watches her weight. Diet Pepsi is a great option for her at the bar as well. She is middle class to upper middle class in a city, and she has no children. She dates a lot and is outgoing, she drinks and eats diet products because like all women her age she wants to look good and dreads going up a pants size.
Ecstasy Effects | Information on Ecstasy,Club. Drugs,Pills and MDMA. Web. The Web. The Web.
Many students and young people trying to leave marks on their jobs now use brain-enhancing "smart" pills to help boost their exam grades or their ability to work long hours without tiring. It's quite possible that employers will start to demand that employees use stimulants. Drugs, originally made for dementia patients and children diagnosed with ADHD, are now available without prescription. Healthy individuals use them solely to improve their memory, motivation and attention, without any prior consult with their doctors. Many of these drugs are available on the Internet which comes in handy to young people who want to save their money for the future. What they do not take into consideration when buying stimulants on the Internet is the risk of not knowing for certain what they are getting. Moreover, long-term consequences and safety of the technologies are not known. Scientists haven’t done enough research to know how much of an impact even a short period of using such substances leaves on our brains.
Office of the National Drug Control Policy. "National Survey on Drug Use and Health." May 2008. Print. 26 March 2014.