Yum! Brands
Presented By:
Ashish Chowdhary
MBA - International Business
Introduction of the Company
Yum! is an American fast food company and one of the world’s largest fast food restaurant companies with presence in over 125 countries, operating the licensed brands which are famous worldwide e.g. KFC (Kentucky Fried Chicken), Taco Bell, Pizza Hut, A&W Restaurants, Long John Silver’s and the Wing Street.
The company was founded in year 1997 as Tricon Global Restaurants, Inc., later in the year 2002, the company acquisition with Lexington, Kentucky based Yorkshire Global Restaurants post that it reframed as YUM! Brands LLC.
*The total global sales till year 2014 for Yum! was more than US$13 billion with major divisions at India & China as
• Recognize! Recognize! Recognize! which helps us to attract and retain the best people and inspire greatness
STRATEGY
The Strategy plays an important and vital role in the 7-S’s Model as the strategy is the detailed plan devised to maintain and build the competitive advantage over the competition for achieving and accomplishing the targeted common goals.
Yum! Believes in the strategy to make a positive difference in the lives of the people with a clear focus and commitment for better by understanding the “know how” of the people.
The company’s strongest impact and contribution to sustainability lies in the critical parts of their business which leads to the success and diversity of our associates (customers), food safety, health and nutrition, strong supply chain, environmental factors, and community/stakeholder engagement and impact of the people along with the CSR initiatives.
The Yum! Brand strategy centers on four key important pillars:
People,
Food,
Community and
Environment.
To follow the strategy and to work on the mentioned pillars for achieving the common goals, Yum!
Don’t feel like cooking tonight or going for carry out, no problem have a Marie Callender’s Turkey Pop Pie or maybe something exotic like P. F. Chang’s Mongolian Style Chicken. No matter what may satisfy your taste buds if it can be found in your freezer or pantry chances are it’s one of ConAgra’s various brands. ConAgra’s Foods brands can be found in most American’s households. With their commitment to provide products that deliver outstanding taste, nutrition and value ConAgra have created ways to improve sustainable business practices and create innovative programs that deliver on their promise of being a leading corporation. By developing organizational structures ConAgra Foods has influenced employee’s to maximize their full potential, develop group cohesiveness, and embrace the inclusion of diversity in the workplace ConAgra is able to provide
...esponsibly towards all its stakeholders. We believe that creating value for all our stakeholders is the only sustainable way for us to thrive as an independent, family-owned company. In our new framework and strategy for sustainability and responsibility we aim to integrate this mindset even further into the core operating model of the company (Welcome).”
1.1 Brief History Chipotle Mexican Grill was founded in Denver, Colorado in 1993. In 1998, McDonald’s became the majority shareholder; however, in 2006, McDonald’s divested its controlling interest. Chipotle became a public company listed on the New York Stock Exchange in 2006. It currently has 1,083 locations across the United States and Canada. In May 2010, Chipotle expanded into Europe, opening their first restaurant in the United Kingdom.
Whole Foods Market Inc. is a service provider in the grocery industry, which report in the US economy under the North American Industry Classification System NAICS 42441, General-line groceries merchants wholesalers, by the time the company started operations in 1980 supermarkets had a history of 51 years. Supermarkets unlike other type of retail is considered truly American in origin, self service grocery stores are traced back to 1912 in Memphis Tennessee, and it was in 1930 when Michael Cullen opened the first store of the King Kullen supermarket chain, it was around that time after the big depression that the independent stores which at that time only offered dry groceries started to transition to the supermarket model, including groceries, produce, and
Bloomberg Businessweek (201, July 14). How Yum! Brands Is Conquering the World - Businessweek. Retrieved January 28, 2014, from http://www.businessweek.com/globalbiz/content/jul2010/gb20100714_088544.htm
This skill will enable oneself to identify the situations thoroughly and act accordingly when things are
Internal resource is the first consideration that can lead to sustainable competitive advantage and Resource –Based View (RBV) is a theory that usefully helps a firm focus on internal resources (Kraaijenbrink, Spender & Aard, 2010). According to RBV (Valuable, Rare, hard to imitate and non-substitutable), companies have different tangible and intangible resources, these resources can be transformed into unique ability, this special ability cannot flow between firms and rival firms and difficult to reproduce. These unique resources and abilities are the source of enterprise sustainable competitive advantage. In this part, Starbucks and Apple are worth to be analyzed by RBV.
Yum (2014) Water Conservation Goal. Yum! Brands CSR Report. 2014. Water Conservation Goal [ONLINE] Available at: http://www.yumcsr.com/environment/water-conservation.asp. [Accessed 09 March 2014].
Currently, Yum! has over 40,000 restaurants in 128 countries and territories, 90% are owned and operated by franchisees or licensees in the United States and 67% internationally (Yum!, 2014). By meaning, Yum! does not own or operate the restaurants. Instead a legal agreement is entered into whereby the franchise owner pays Yum! for the use of their trademark, trade name and adv...
The purpose of this project is to show how financially stable the Kraft Foods Group is and demonstrates what its strengths and weaknesses are. The reader can expect to find out what Kraft Food Group is and about their financial history for the last five years. This business participates in the consumer packaged food and beverage industry. The markets that Kraft Food Group sell to are the United States and Canada. Some brands that are included in this company are Kraft, Maxwell House, Oscar Mayer, Planers, Kool-Aid, Velveeta, Capri Sun, and Philadelphia to name just a few. This company was started in 1903 by James Lewis Kraft. Mr. Kraft used a wagon and horse and started selling cheese to businesses in Chicago, Illinois. In 1909,
Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously.
Green and sustainable companies has made social responsibility an important part of their business models.
McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.
· Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades
Both of these areas are the lifeblood of the company, and any benefit to them should not be overlooked. Before a company can become proficient at corporate social responsibility, they must first know its definition. Corporate social responsibility is defined as actions that can be taken by a company to ensure they are adhering to ethical and social responsibilities of the day. These corporate social actions are self-regulatory, as a company strives to adhere to guidelines while also going above and beyond being a Good Samaritan in the business world (ECA, 2015). This can place certain businesses at the forefront in customers mind because of the example they are setting in the marketplace. A company going above and beyond the call of duty to work towards a more philanthropic approach in the surrounding community is a perfect example for corporate social responsibility. Going deeper into the definition, corporate social responsibility acts like a “double bottom line” for a company, as they strive to achieve financial goals, but also achieve their social mission out in the community. Once a company is aware of what the concept of corporate social responsibility is, they can now implement it and start to reap the many benefits of its