Swot Analysis Of Verizon Communication

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Internal Environment of Verizon Communications In comparison to other telecommunication companies such as Sprint and AT&T, Verizon has a competitive advantage that is relatively easy to observe. This advantage that they possess is the company’s ability to adapt to the ever changing telecommunications market. In a statement published on the company’s website regarding their industry, “The number of American wireless customers now exceeds 290 million, a penetration rate of approximately 95 percent. “ ("Company Profile.”) They acknowledge that the market for wireless services is now saturated and now they are aiming towards new frontiers in communication. Verizon now offers an expansive list of services that they provide to their customers such as: smartphones, tablets, television, internet, and home phones. Verizon creates value for its customers by providing many incentives to sign up, varying on the services being purchased. There is even a specific branch devoted to purchasing plans with the intent of the service being used for business. According to their website some of the busi...

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