Swot Analysis Of The Gift Shop

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It is easy to said that the ticket price setting according to its cost,value and competition. And not too expensive for customers,but there is no competitive advantage for this price. In my opinion, if museum can make some activities and coupon for customers,it may attract more customers to the museum. Same situations with parking price. Because they have parking place for customers , they open to the public can be another way to get money.
One more price we should talk about is the LED Pen, which I bough it in museum gift shop. It cost me 9000won. First , because we cannot bring our package in the museum, I put my bag in the securities box and no money. However , if I want to buy this pen I should go back to the gate and bring my money . This …show more content…

It is a good opportunities for museum to advertise it to the world. And this is also one reason for Paik Namjune Museum 10 anniversary named: warp around the time.
In general, SWOT Analysis can be simply summarized like that:

Strength: Good quality of products that stunning in the world; Right price; Most creative masterpiece for customers; Good environment; Friendly staff;
Weakness: More other artists works can be increased; The group and employees should be flexible arranged;Gift shop payment can be changed; too far away from the center of soul and not convenience for customer to arrive;Education for staff is not enough; Translate staff or tools should be added;Security facilities are not safe enough.
Opportunities: The 10th anniversary for Paik Namjune Museum named: Wrap around the time. Like their topic said:It’s a good time to diverse the product and make it to the public.
Threat:They compete with other museum. Especially in Korea this country,because if you ask a visitor from other countries:Do you know Paik Namjune Meseum? No; “Do you Know SM Town”“oh!Yes,I like.....”We can totally understand how popular star influence people’s life in our modern city,but real artists has huge crisis be buried. Even though ST Town cannot say it is a museum, other famous artist museum also has impact on Paik Namjune

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