Swot Analysis Of Steve Madden

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Steve Madden started his brand on $1,000 dollars in his back account back in 1990 out of a factory in Queens, New York. Since then he has released 3 sub brands including Madden Girl who targets ages 15-20, Steven a higher end brand who targets women ages 25-40 and of course Steve Madden for ages 18-35. Steve Madden has accessories as well such as jewelry, handbags, belts, sun wear, outerwear and hosiery. Their accessories range anywhere from $20-$200 and are available for both men and women. The company’s price range from $20 -$300 and targets a college-educated customer working in an office in an urban city who is always on the go. She is adventurous and fun, and outgoing and wants to transform her work look into a night out with friends. Steve Madden added a new feature connecting smartphones with the consumer enabling them to be text them the name of the shoe they bought and it gives them pictures of 2 options on how to wear it; dressy or casual. Steve Madden once said "What inspires me is what I see …show more content…

To further build our business, we will leverage out tremendous brand equity, dominant position in fashion-forward footwear, and industry-leading design team and will work to ensure that Steve Madden Ltd. emerges as a global lifestyle branded company.” They really want to make sure they are delivering the right trends and products for their customers and expand to a lifestyle brand. The vision statement for Steve Madden “Give fashion forward men and women a unique way to express their individuality through style resulted in millions of customers worldwide and propelled his designs to the forefront of the fashion industry.” The vision is constantly changing for Steve Madden and wanting to keep up to date with the latest trends and fashion statements keeps them innovative and different from their competitors Guess and Kenneth

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