Swot Analysis Of Sandwich

I will be opening restaurant called The Sandwich Shop at the University of Regina Campus. Here I will discuss how I will operate my business from a marketing perspective by explaining my approach to segmenting the market, which segment I will target, my location of business and how I will incorporate the 4-P’s into my business. By addressing all these strategies/theories of marketing my business has a higher chance to succeed.

Since my business, The Sandwich Shop, is on a university campus the largest demographic would be young adults ranging from ages 18-22. This demographic is already specific as it is, since most people that age going to university share the same values and interests. However, I will go deeper and target the group of people

Students need to be able to access The Sandwich Shop without much delay. By having it at the most populated part of the university, the restaurant will have more exposure and people may be more inclined to go there. If it were at the middle of the university then everyone would have equal access to it in terms of distance. If someone is in a rush they would rather to go to the restaurant that is closest to them. I wouldn’t mind if The Sandwich Shop is near any of the other restaurants since customers will easily be able to compare prices and see that my restaurant is cheaper. However, it is more important that it is accessible by students whenever. For the promotion of my restaurant I will have free samples (concept testing) at the opening day of release and for couple more days to introduce the product. There are many places around the university to put flyers to gain attention. Around the store there would be employees handing out coupons for people who choose to purchase the products within a certain time frame. Making a website that has the store hours, menu and nutritional value of the food will