Swot Analysis Of Roger Roasters

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Product
Kenny Rogers Roasters emphasizing more on developing a menu which customers wants. Unexpectedly, customer’s requirements change over time. To overcome this problem, Kenny Rogers roasters introducing new products and phased out old ones and will continue to do so. Kenny Rogers’s roasters are mainly emphasized on healthy concern. So they use ingredients which are low in calories, cholesterols, oil and fats. Classic chicken sandwich is one of the healthy products that they offer. This product contains Wholemeal bread which contains higher concentrations of minerals and vitamins.

Promotion
The promotion aspect of the marketing mix covers all types of marketing communications. The method that Kenny Rogers’s roasters employed was advertising. …show more content…

Sociocultural Environment.
Family
Family is not only influencing a person’s attitudes, personality, environment of socialization, society but them also influencing consumers habit, perception and desires. For an example, if people are eating healthy food since their childhood and their parents have described it as a product “full of benefits and good for health”, they are more likely to choose a healthy fast food restaurant such as Kenny rogers roasters. Kenny roger roaster’s classic chicken sandwich is a healthy product because it is contain a lot of healthy ingredients such as salad, fruits, and also low in calories, cholesterols.

Reference groups
Reference group are general defined as those that provide to the individual some points of comparison more or less direct about his or her behavior, lifestyle, desires or consumer habits. Example of reference groups are social groups, work groups, family or friends. Consumer tend to follow this reference groups most of the time. For an example, in family, if there is one person who wants to try the classic chicken sandwich in Kenny Roger Roasters they will lead them to suggest this product to their family members and will motivate them to try the specific

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