Swot Analysis Of Mind Candy

509 Words2 Pages

As part of my job scope I have selected Mind Candy an UK company to prepare a report concerning about it’s background information, objective and role and responsibilities to be submitted to my CEO to give a better understanding of a small business in UK. History Mind candy was founded in 2004 by UK internet entrepreneur Michael Acton Smith .The company develop on Moshi Monsters in 2007,an online game aimed for children aged between 6-12. Moshi Monsters has been linked to Facebook for kid and in 2012 it have been reached 75m users. Mind candy deal partnership with Sony music in March 2012,the deal followed the launch of mind candy’s own music label. In November 2012 Company achieved gold certification in UK. The company Moshi Monster characters become the most licensed property in UK the company revenues jumped more than 60 % in October 2013.User of the game increased from 55 million to 70 million. …show more content…

Adventure and combat strategy mobile game, World of Warriors was launched October 2014. Background information of owner Mind candy is an UK entertainment company founded in 2004 by Michael Acton Smith. Michael Acton Smith is CEO and founder of kids entertainment company Mindy Candy, he was born in 1974. Mission statement monthly and yearly business objective Mission / Vision The company Vision and Mission is to create the greatest entertainment company in the world for this new digital generation. Entrepreneurial- Ambitious and courageous Passionate -area of expertise and competitive Playful- Joyful and

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