“Heels To Go” is a unique two way transformable shoe that can extend and retract according to the customers comfort. The aim of this design is to create comfort for working or college women because “Heels To Go” is convenient and comfortable for daily activities. This shoe will be distributed by one of the most well-known companies GUESS since they have a good brand image for ladies heels.
Analysis of Market
Guess was founded in 1981 by the Marciano brothers Maurice and Paul and is now known worldwide for its fun and fashion-forward collections for babies, boys and girls aged new-born to 14 years. There are also very well known in the market for ladies Heels and accessories. They do most of their positioning through their well-designed websites and use price skimming method for all their products.
Strengths:
The high heels available in the today’s market only allow changes in the height of the heels, but “Heels To Go” can adjust to the customers satisfaction, comfort and can also become a flat shoe all together. This product is priced in a way that it is affordable for everyone. This product is 150 to 200 pounds which is almost similar to most of the women heels sold in today’s market. This product will also be manufactured with the best quality materials possible. There is a brand recognition with “Heels To Go” because they are being sold by GUESS which already has a good brand name.
Weaknesses:
“Heels to Go” is an advanced version of an existing technology. This shoe will only be introduced in UKs GUESS franchise and therefore international customers are being eliminated. This shoe only comes in one style, so if people prefer to wear something trendier, this shoe wouldn’t be their first preference.
Opportunit...
... middle of paper ...
...y need 10 thousand pounds for technology expense and 15 thousand pounds as per to the money paid to Guess for its shoe brand name and material. its return on capital to start off, we would be sharing the technology with guess and the profit earned from it will be divided into (Guess)60:40(Us) ratio for the first year and moving into the later years, the ratio would be made to our benefit slowly, until we can completely break away from GUESS with our product.
Place
We have decided that “Heels To Go” will be sold through different channels of distribution, through GUESS retail stores all over the UK and through their online website. If we gain profits faster than we think, our plan is to launch this design in GUESS stalls all over the world and to introduce this design with different retail brands like Tory Burch and Nine West, which are also leading women stores.
The market for boots had shifted to a more casual, stylish hiking boot that appealed to hikers interested in a boot for a variety of uses.
Shoes are one of the essential survival tools because they provide protection to our feet where the balancing and supporting of our physical weight occurs. Not only that, but shoes are also perceived as fashion items. In the current era, the kind of shoes we wear represent who we are and contribute in giving people distinct individualities. However, as looks can be deceiving, these shoes are not as simple as they look when it comes to production, manufacturing, distribution, consumption, disposal, and measurement of their values. In order for these shoes to become products, various actors are involved including: consumers, firms, government, and the workers (Commodity Chains That Bind, 2013).
"Opinion | Your TOMS Shoes Won't save the World." The Miami Student. N.p., n.d. Web. 29 Nov. 2013.
Being a type of footwear, high heels mark the class, social status and personality of individuals as what the shoes in general function. In ancient times dated from 1000 BC, high heels provided a high social status. Nowadays, high heels are one of the fashionable items.
Pointe shoes are special shoes the women wear to dance on their toes. The tip of the shoe, called the box is made out of tightly packed layers of paper mache, fabric, or cardboard. This needs to be very sturdy, because the dancer will be putting all of her weight on it. The sole of the shoe, or the shank, is made out of leather board or red board, it is important for this to be sturdy, because it supports your ankles. In some professional companies pointe shoes are custom made to fit the dancer’s foot perfec...
Women are always searching for the right shoe. There are so many different styles, types, colors, and even heights. To me the two most common types are high heels and flats. Well, at least in today’s fashion those are the two most common. Both, if paired with the correct outfit are simply stunning. High heels offer a sexier look that’s nearly impossible to get from a flat shoe. Nevertheless, I feel very strongly about women in high heels. They make your legs look longer, butt look better, and they are sexier than flats. On the other hand, if you’re running around and being busy all day, nothing feels better than a cute pair of flats. Its time we hit the ground running as we explore the real similarities and differences of the two common types of shoes, in which I mean comfort, styles, and versatility.
Main drivers for US profitability has been within women shoes, broken down in sub categories of casual (17%), dress (13%), and athletic (10%) shoes, composing roughly a 40% demand of the market. However, domestically men’s athletic shoes represent 20% of the market and show signs of increase, globally men’s athletic shoes make up 30% of the market. This increase in sales within the athletic sub-category can be lead by the increase in demand for shoes that allow easy, fast movement. Studies show that ages within 18 and 45 in the U.S. have increased physical fitness by 17% since 2006. According to the Outdoor Industry Association, outdoor footwear grew...
... carries consists of diverse categories of shoes: i.e. dress, work and safety, casual, skate, loafers, character, uniform, etc. This gives the consumer the advantage of finding all types of shoes he or she may need or want to buy in one store within an affordable price range. Apart from the large variety of brands Payless carries, the store also carries a variation in the height of the shoe heels. The heel heights vary from 1 inch to 4 ½ inches; this opens up options to the consumers depending on what height they prefer their heel to be. Furthermore, each shoe has a different width size and everyone has their own preference, therefore Payless offers three type of widths in regards to their footwear: regular, wide, and width. In addition, the store offers a huge variety in colour when it comes to their footwear and accessories; they have colours from ivory to multi.
the shoe industry has are making shoes that all people wear such as setting a
Shoes are not only worn to protect the human feet. They are also worn because they add the final touch to the style you are trying to create. The history of shoes is very long and nobody really knows when the first shoes were created but we do know that they were originally made to warm the feet. Now, there are many different types and each kind helps you function a different way. The shoe is also made up of many parts and every kind of shoe has different parts then other types. Year by year, shoes have been improving and becoming more and more popular. Now, we have all the equipment and all the materials we need to make the shoe better than ever.
There are platform pumps with ankle strap around or cut top. Also, the shoes can have different plug-ins and applications.
Heels have a long history and change their image very frequently. Heels are the type of shoes that make shorter people look and feel tall. Heels come in many styles such as wedges, stilettos, chunky heels, and regular skinny heels. Heels are very popular among women because they give them a sense of confidence. Wearing heels make women stand up tall and straight and strut on to their destination. This year the most popular heels are thigh high heels. Thigh high heels are heels that can either be chunky or skinny with fabric that reaches the thigh. These types of heels come in many different colors, textures, and styles such as suede, denim, and lace-ups. These shoes are very sexy and can be worn with almost any outfit, they are very daring and make a big
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
What's in a shoe? Perhaps it was originally intended to protect one's feet from the elements but today the shoe has evolved from its practical origins to grandiose heights, and at the highest level is of course, the high heel. Heels are not something one simply wears on their feet, but a passion, hobby, personal expression, source of authority, sexual independence, staple of gendered feminine culture, mark of flaunted femininity, psychologically empowering, and joy. Women choose to wear high heels for many reasons; the key is that they indeed are the ones who proactively choose to endorse the high heel, often at the expense of their own physical com...
Charles & Keith, a well-recognized women’s footwear brand was established in 1996 in Singapore Amara shopping centre by the two young brothers, Charles Wong and Keith Wong. The company began its foreign market venture in 2000. To date, Charles and Keith has a presence in more than 20 major cities around the world. The brand are well-known internationally today with the vision “to be the most admired fashion-forward company” and the mission “to offer high quality products and services, with a commitment to perfection” in mind all the time (Charles & Keith, 2013).