Swot Analysis Of FMCG

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Recommended: Introduction about fmcg sector

INDUSTRY ANALYSIS - FMCG The FMCG, or the Fast Moving Consumer Goods sector, is the fourth largest sector of the Indian economy. FMCG items essentially comprise of all the items that are replaced frequently. Some are replaced annually while some might be replaced daily also. It consists of three major segments; personal care items, household products and food and beverage items. The industry thrives on the low cost of production as well as the high volumes of sales. INDUSTRY OVERVIEW: The FMCG sector has a market size upwards of $13.1 billion. It is expected to increase at a compound annual growth rate (CAGR) of 14.7% to $110 billion during 2012-2020. The sector recorded revenues of $7.3 billion in FY12 and is expected to reach US$12.5 billion …show more content…

148,486.53 …show more content…

Unilever owns a 52% stake in HUL. It majorly produces food and beverages, cleaning agents and personal care products. It has products in over 20 consumer categories such as detergents, soaps, tea, shampoos etc. with over 700 million people using its brands. Eighteen of its brands have made it into ACNielsen Brand Equity List of 100 Most Trusted Brands Annual Survey 2012. It has a network of Network ofv7000 stockists that cover 7 million retail outlets. 59% stores are in rural India. 2) ITC Ltd. Market capitalization: Rs.280,019.55 Crore ITC is headquartered in Kolkata, West Bengal. It has 7 segments in the FMCG business; Cigarettes, foods, lifestyle, personal care, education and stationery, safety matches and Agarbattis. Cigarettes are the main earner for the company. It has around 20 FMCG brands and serves more than a million outlets directly across India. It plans to add around 1 lakh stores in rural areas. 3) Nestle India Market Capitalization: Rs.49,856.7 Crore Nestle is headquartered in Gurgaon, India and is known for its wide variety of milk and milk products. It also has a strong presence in chocolates and confectionary items, beverages and ready to eat foods. Nestle has a variety of brands like Munch, KitKat, Maggi, Nescafe, Everyday etc and its products are sold in more than 3.5 million outlets across the country. OPPURTUNITIES FOR NEW PLAYERS: • Changing lifestyle and urbanization will lead to more demand for domestic

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