Table 2.0
MARKETING STRATEGIES QUANTITY UNIT PRICE TOTAL
Tarpaulin (3ft x 5ft) 2 250.00 500.00
Leaflets 100 2.00 200.00 TOTAL 700.00
Expenses for Marketing Strategies
TECHNICAL FEASIBILITY
PRODUCT DESCRIPTION A burger also called hamburger is a sandwich consist of cooked patties of ground beef placed inside a sliced bun. Traditionally, the slice of cheese is placed on top of the meat patty, but the burger can include many variations in structure, ingredients, and composition and the ordinary burger uses bun.
The term “burger” can also be applied to meat patty on its own. The term “patty” is rarely used in the United Kingdom (UK). The burger product offered by the proposed business can be a main course for simple family dinner or a snack. Soul Meat is established to satisfy the needs and wants of the customer with its unique feature and quality ingredients that gives a remarkable feeling in every bite. Soul Meat will assure customers that these are delicious, made with righteousness and something that customers will be satisfied. Soul Meat aims to serve the best burgers to its target market in Cavite City.
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Due to a heightened public awareness, we “Soul Meat” our number one consideration in food sanitation is people our customers. We divided into three categories such as biodegradable, recyclable and residual. Biodegradable waste and residual are collected from the trash bin with white trash bag and stored in the dumpster of city waste collectors. And recyclable waste will be collected and can be sold to junk shop. All food service employees must follow standard operating procedures for personal hygiene that comply food code that our customized for the working area. We the Soul Meat should serve as a role model for good work and acceptable hygienic
Tom Wilson has a partially positive and generally negative attitude towards Big Burger, its food and its customers. He talks about the strengths and weaknesses of the restaurant; such as the nutritional value of some of the burgers offered, jocoserious humour to deprecate the food and propositions to help improve the variety thus surpassing their rivals such as Burger Max and Tasty Burger.
... flesh are then ground into a paste-like matter, which is cleansed with the previously mentioned ammonia to rid it of E. coli. The meat filler product is purchased by many fast food restaurants, such as McDonald’s. The Beef Products executive predicts that his product will be in 100% of hamburgers within the next five years.
When fast food comes to mind, one fast food mammoth comes to mind: McDonald's. The imperial fast food giant can be linked visually to several images, but namely its trademark golden arches. Other visual images, primarily for advertisement purposes, are also stamped into the minds of Americans associating the idea of burgers and fries with the ubiquitous franchise.
Wendy’s is one of the world’s third largest hamburger companies that is quick service. There are over 6,500 company and franchise restaurants worldwide. Wendy’s mission is to stand for honest food, higher quality, fresh wholesome food, prepared when you order it, prepared by Wendy’s kind of people, do it Dave’s Way, we don’t cut corners. This company believes in fresh and non-frozen products so the customers are satisfied and now they bought from an honest restaurant. The foundation believes in long term success that include there core values in every production. The core values are “Quality is our Recipe” “Do the Right Thing” and “Give Back”. Wendy’s focuses on the responsibility that the stakeholders are also the key to success.
Panera Bread’s setting has neat and clean tables that allow a person to have a sense of ease when eating their food. There is always an employee responsible for cleaning and ensuring a neat dining area for the costumers. McDonald’s dining area is a burden when children create messes and leave tables unclean by their parents. Many of McDonald’s employees are too busy to be aware of the messes that are in the dining area to actually clean up before another costumer sits down with a meal. McDonald’s condiment section is saturated in ketchup and spilt drinks that create a sticky area, unable to be touched. When other costumers see a dirty area, they are more likely to throw trash or unwanted items that create a bigger mess. Thus, hygiene plays an important key in public restaurants. Proper hygiene allows somewhat a pure environment from bacteria and essentially a safer place to
The greatest proliferation of fast food has received in America. The history of American fast food started in 1912, when the company Horn & Hardart opened the first diner of fast food under the name "Automatic" in New York. This way of eating has become wildly popular and revolutionized the field of nutrition. Fast food as an industry emerged in the 1920s in America. A pioneer in this field was the company “White Castle”, which opened in 1921 in Kansas. Specialty of this company was the burgers, which at that time Americans were a rarity. Potential buyers were especially happy with stable price for food. Despite the Great Depression, the Second World War and inflation the company until 1946 sold their hamburgers for five cents. When some visitors began to think about how harmful such foods can be, the owner of a network, Billy Ingram, invented a clever move. He hired several young people who for a small fee daily came in White castle in white coats, and they ordered hamburgers. Visitors mistook them for doctors and calmed down. If even doctors eat hamburgers, it means that it is really safe for health.
The twenty-five-billionth burger was served in the year of 1978. McDonald’s has surpassed that even further over the years, selling over 300 billion burgers today. In 1979, the restaurants released the happy meal, a meal advertised to kids which usually had a small toy for the kids to play with. The adults were very happy to have this because the kids now had meals to fit their children’s appetites and their health needs.
When it comes to fast food restaurants like Mcdonald 's and Burger King, people tend to wonder if they 're more similar or different. Each restaurant has qualities that separate them from another, but yet there are also many ways they 're similar, too. These two restaurants have been around forever and do a very big business around the world. Their greasy burgers, fries, ice cream, etc., are tasty treats to many americans that they can 't go a day without. They 're so focused on the food that they probably aren 't wondering what I am, what are the similarities and differences between Mcdonald 's and Burger King?
The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States are dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).
Burger King is the second largest fast food restaurant chain in the world behind McDonald's. Bought in 1967 by the Pillsbury Company, Burger King has tried many different advertising schemes to pass McDonalds. Moreover, Burger King went through eight presidents and six chairmen in hopes of catching the industry leader throughout the 70's. By the mid-80's Burger King and Pillsbury were having culture problems. Pillsbury believed in a more conservative work environment well, Burger King elected to use a loose highflying approach to their work place. However this would change when British Grand Metropolitan bought the two. Burger King was forced to become a more conservative and "button-down" like Pillsbury. Work hours became intense, a dress code was strictly enforced and top management remained separate from their subordinates, making it difficult to communicate with them.
Burger King is an American fast food chain that was founded in nineteen fifty-three as instaBurger King. It was originally founded by Keith J. Kramer and Matthew Burns. After running into some financial problems along the way InstaBurger was no more. In nineteen Fifty-Four David Edgerton and James McLamore purchased the company and renamed it “Burger King”. Over the next couple of years ownerships were changed a couple of times to make sure the company was running at its absolute best. Its headquarters are currently located at 5505 Blue Lagoon Drive, Miami-Dade county, Florida, United States. The nineteen seventies were considered the best time for Burger Kings advertising, using short commercials displaying their food that just looked to eat
The woman herself is photo shopped extensively and is posing in an extremely awkward manner. Her face is clean of acne and she has rosy cheeks. Her lipstick is dark red, her eyes extremely wide with eyeliner and eye shadow, and she has short blonde hair. As Naomi Wolf suggests the media often times portray woman in such a way that woman feel, as though they should look like that. Woman may be subjected to this once more as the maker of this advertise has portrayed what they think society finds sexy, and thus certain women may feel as though they need to look like her. Then there’s the entire aspect of the phallic shaped burger right in front of the woman’s wide-open mouth. The end of the burger fades into darkness making its origins unknown. This could be suggesting that girl’s will perform oral sex no matter who you are as long as you have a large penis. To highlight this false truth further, there is a spotlight on the woman and the fading burger, which makes viewers look at that part of the advertisement first and is what governs the rest of the advertisement. In the bottom corner the full burger is showed with a lighter colored background and if this was the only part of the advertise, the sexual innuendo would have been extremely hard to get. Also the description of the burger is sexual due to the highlighted picture in the center of the
· Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades
The financial figures for Heinz in 2003 show that the company had nearly one billion dollars less in sales than for the year 2001. Despite this decline in monetary sales Heinz reported net income that was nearly 85 million more than the year 2001, but down about 260 million from 2002 figures. Heinz reported that growth was mostly realized in the international markets and significant products responsible for expansion were tuna and pet food markets. A merger with Del-Monte (joint venture) was implemented this year and regarded as an opportunity that allowed Heinz to lower debt and expand some products internationally. Heinz was also able to decrease net debt by 1.3 billion in 2003. With these gains in performance Heinz has increased stockholder return by 17%.
Burger King is a well-known fast food restaurant that tends to post ads that most individuals may find eye catching. This ad is definitely one of them. The way that you might interpret this ad depends on what gender you are and what type of perspective you view this ad. If you were to hear about this advertisement you would most likely assume that Burger King’s target audience are men because of the words chosen. Burger King is advertising a new super seven-inch sandwich. This juicy, flame- grilled sandwich is filled with American cheese, crispy onions and a beef patty topped with a “hearty” A.1 steak sauce. The appeal used in this advertisement is absolutely the need for sex. The quote, “ It’ll Blow Your Mind Away” in large bold font just