Swot Analysis Of Boom Burger

Threats
T.1. Boom burger is the cheapest among our competitors, with prices ranging from 14 to 55 pesos.
T.2. HID burgers are priced at nearly premium price T.1. & S.1. Price bundling and discount coupons are given to customers
T.2. & S.2. The prices should be aimed at almost medium price characteristic
T.1 & W.1 the prices are set as to the suggested retail/last price by the target market
T.2. & S.2. improve consistency by monitoring the consumption behavior at particular prices set.

Place Strategy Strength
S.1. A lot of cars are passing at Regalado Highway, Fairview, Quezon City.
S.2. The Regalado Highway, Fairview, Quezon City location is accessible by foot (2306 motorists at peak hours)
S.3. Outside of the physical store (Regalado

O.2. Boom burger is poorly ventilized
O.3.HID, Vanitea, Boom Burger’s place has low lighting.

O.1. & S.4. We will use our large space to insert more tables for our customers to dine in.
O.2. & S.4. Electric Fans may be applied inside the store to cool off customers
O.3. & S.3. Using bright LED lights to attract potential customers, and dim LED light to make sure our customers relaxed and comfortable inside our store. O.1. & W.2. During the peak hours, make the outside part of the store brighter, and start to give away flyers (with discounts), and coupons to the people to increase chance of getting more customers.
O.3. & W.5. Use the brightness of the LED lights outside the physical store in order to let the people become aware of the existence of the company as if they are welcome to eat there at any time
Threats
T.1. HID, Boom Burger, Dolce, Dcoi, and Vanitea are established compared to Kunste.
T.2 Boom burger, Dolce, Vanitea and HID are sharing almost the same target market.
T.3. HID burger’s atmosphere is relaxing and a nice place to eat.
T.4 People can easily locate boom burger, Vanitea, HID’s physical

-A burger patty perfect for cheese lovers and the cheese is very tasty when eaten

-Burger is really juicy and great. Perfect cook and is one of the favorites.

-Burger is good for low budgeted people, 2 kinds of meat in one burger

-Big burger and delicious

-Good for people who wants to save money,

-Good for people who wants to save money

-Good combination for appetizers

-A delicious combination

-Spicy and Cheesy

-Add on mozzarella special cheese.

-meaty and large serving

-Wings are cheaper and has more sauce

-Wings are cheaper and many

-The taste of the chicken nuggets is good

-taste of the chicken nuggets is good.

-Very cheap and delicious

-Evenly cut

-tastes good
-The bun is small, the taste of the patty does not stand