ASUS: Through the years ASUS takes its name from Pegasus, the winged horse in Greek mythology that symbolizes wisdom and knowledge. ASUS embodies the strength, purity and adventurous spirit of this fantastic creature and soars to new heights with each new product it creates. The company started its life as a humble motherboard manufacturer with just a handful of employees. But now it is the leading technology company over 12,500 employees worldwide. Product Categories The product categories of ASUS are as follows • Phones • Notebooks & 2-in-1 PCs • Tablets • Motherboards • Graphic Cards • Wearable & Healthcare • Desktop & All-in-One PCs • Display • Networking • Sound • Home & Automobile • Peripheral • Gaming ASUS: Innovation Driven In a technology industry the fundamental element contributing to brand’s success is innovation. Most of the smart phone …show more content…
ASUS is driven by Innovation and committed to quality. ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with Eee PC. It has a global staff of more than 11,000 employees and a world-class R&D team of 3,000 engineers. How it created its image? How it positioned its Brand? Innovation is key to the success of ASUS. It focuses on speed-to-market, cost and service to succeed in the ultra-competitive IT industry. That is why every employee of ASUS strives to master the “ASUS Way of Total Quality Management” in order to fulfill the “Persistent Perfection” promise of the brand. Guided by these percepts, ASUS has developed a strong advantage in product design, technology, quality and value/cost. These advantage’s in turn constitute ASUS formula for success – allowing marketing to communicate these strengths to win consumers hearts. The ASUS winning formula: Winning = Marketing (Quality, Speed, Innovation, Service) /
...design are lower than other competitor’s. For example, they have ultra fast computing power but our brand just has high speed computing power. Thence, some competitors which Workhorse chose their product are just they want and need.
The existence of many large manufacturers in addition to the continuous entry by smaller manufacturers results in limited differentiation and decreased competitive advantage among PC manufacturers. All manufacturers have access to similar suppliers and therefore have the same buying power especially for processors which are sold at the same price to all manufacturers. It is clear that the competitive advantage in the PC industry is not sustainable as easy replication by competitors promotes price wars which lower profit margins for the industry as a whole. Ultimately, high competition and price fluctuations have led the PC industry to low profitability.
Sigurdson, J. (2004), ‘The Sony-Ericsson Endeavour: Part 1’, Institute of Innovation Research of Hitotsubashi Unniversity, Working Paper, (Tokyo: Japan).
Electronic Applications was found in 1972, its headquarters are on San Francisco and it is a major producer of silicon chips. The company’s sales, profit and stock price have grown fast on the past years while the human resources policies have remained unchanged.
...ncome and increase in demand. Microsoft met another challenge from the rapid rate of new technology. Specially coming from competitor such as Apple, Google, IBM, AT&T corporation, and cable giant media ONE. The Internet also allowed for new growth, because companies can get their message out in second anywhere in the world. However, the management of Microsoft was able to fully utilize the skills, expertise, and wisdom of its employees to remain successful. Microsoft continues to be successful with its creativity and innovation by producing new product such as windows and Xbox. Management has shown diversity by employing 91000 people worldwide in over two-hundred countries. This cultural success has propelled Microsoft to the front of the technology world. This can be attributed to the efficiency and effectiveness.
While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe
Let’s take a trip back in time and review the evolution of a computer company. It’s not IBM or Microsoft. This company is Apple Computers, Incorporated. In the year 1976, before most people even thought about buying a computer for their homes. Back then the computer community was only a few nerds building simple computers from hobby kits. When Steve Wozniak and Steve Jobs sold a van and two programmable calculators for thirteen hundred dollars and started Apple Computers, Inc., in Jobs garage, the reach for success seemed far.
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
Supporting material/specific details: different factors come together when it comes to selling a phone, author Gerry Purdy states that one of the primary four influxes of selling a phone is: “Technology innovation –the degree of innovative technology that has been incorporated into the handset and the degree it’s made useful to the user. Technology alone without any way to make use of it gets a lower score.”(Purdy p.1).
that made the company one of the most recognized companies of the world. The dynamic
In 2010, because of its innovation strategy and acquisitions, Lenovo became one of the world’s largest PC producers by having achieved a considerable market share (Lenovo 2013b).
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
test whatever it's a bad effect or not. So when it used on humans, we