Swot Analysis Of A Restaurant

Objectives

Target

We want to focus middle-age and old customer segments because we have forgotten them for a long time. By providing vegetarian food and healthy food into the menu, we can attract more clients from this segment.

Market

After some year expanding markets in Europe, we want to find new markets in American or Canada which have large of Asia communication and are potential to develop.

Swot

* Strengths

The strengths of your restaurant lie in what you do best, whether it’s serving tasty food, clean, offering quality service at the table or providing decor that makes the fun of eating at your restaurant a memorable experience. Other strengths may consist of your pricing structure, such as offering a lower-priced menu than similar

In one year, we receive many many clients. The large of customers lead to the overload situation in our restaurant. Sometimes we can not solve this problem and make them wait for a long time. Besides, we focus young and family customers because we know they like fast food so that we forgive middle-age and old customers' segments. Finally, our services sometimes do not make customers feel fully satisfied because we do not provide adequate employee training.

Opportunites

Look for opportunities that help your restaurant increase its profits, such as expanding or providing different types of food and beverages. Taking advantage of trends related to eating healthier may mean featuring more organic dishes or salads on your menu. Besides that, Using a smartphone or the internet on or ordering food become a popular trend. Finding new ways to adapt to the development of technology can increase restaurant ‘s profit.

Threats

Legal threats including lawsuits against the restaurant against out advertising, meals, obesity caused by our food, employment etc. Competition from major food chains likes McDonald's, Burger King, KFC and mid-range local restaurants. The global economic crisis may make people lose income. They may prefer eating at home than eating at

For instance, there are certain groups in Europe that protest to the state pertaining to the health implications of consuming fast food. They claim that harmful elements like cholesterol and adverse effects like obesity are attributable to consuming fast food. There are other factors such as the tax law, employment law, and related trade restrictions. Tax rates could affect the growth of the organization. In a diverse working environment, employment restrictions like working hour’s regulation require the organization to employ more staff.

Economic

Food Inflation: Economic crisis leads to the increasing costs of key ingredients that remain a challenge facing the restaurant industry. Over the recession, consumers may prefer cooking at home to eating outside. They can save their budget if they choose this option. By comparison, in the US the demand for fast food products over the recession did not increase as in Japan, the UK, and France, but more importantly it did not decrease either – this during a time where demand in the overall US restaurant industry fell by around 6%.