Swot Analysis Indonesia

(http://www.euromonitor.com/indonesia/country-factfile)
Most of the year the climate in Indonesia is hot, humid, sticky & dry (http://www.nationsencyclopedia.com/Asia-and-Oceania/Indonesia-CLIMATE.html).The average climate is around 28 degree Celsius also humidity is more. It is always suggested to wear a cotton wear to help one cope up with high temperature & humidity.Though it is a natural phenomena and no one likes to sweat, SmartWeave shirts can attract a lot of buyers as it will help people by absorbing sweat
The number of people working in Indonesia is more than any other ASEAN country. Also,it is expected to grow until 2035 which will help to increase Indonesia’s per capita income too. As the working class increases target market expands.This evidence

• High quality standards are maintained as each product is checked diligently before being dispatched.
• The garments are computer modeled for any body shape.
• The only fabric mill in the world that has mastery to fa`ate the material. WEAKNESS
• Dealing with import taxes can be a problem.
• Little brand recognition.
• Low global penetration.
• Lack of awareness among people.
• Since, the company is a minute player in the apparel industry, its capital resources are insignificant to compete on a global scale.

OPPORTUNITY
• Can expand in markets like India where people are becoming more fashion conscious & have increasing purchasing power.
• Humidity & sweating being a problem in Indonesia can give the company a chance to expand & grow.
• Indonesia has a booming economy & is growing at a fast pace which will give profitable results. THREAT
• The company may face identity problem outside England.
• The variation in exchange rate of different countries can affect the pricing.
• Many competitors are existing in the market which includes imports from countries like China & other Asian