Swot Analysis Baskin Robbins

One of Baskin-Robbins’ largest divisions is in Japan according to their 2014 annual report. Baskin Robbins’ key markets a mainly in Asia and the Middle East region. In Japan, there are 1,170 restaurants that has been last accounted for in 2014. The restaurants in Japan has a total sales report of 20%. Baskin-Robbins does business in Japan through a 4.3% ownership in a Baskin Robbins brand joint venture. Before describing the benefits of having a comparative advantage in Japan, understanding the meaning can help explain it in further detail. Comparative advantage is what is known as the “foundation concept of international trade”, it refers to the superior features and unique benefits it has in global competition. Japan was one of the first

With the knowledge base of the Japanese managers, which helps the business continue to grow and the local responsiveness that Baskin Robbins incorporates in their entry to market process it proves that Baskin Robbins has a competitive edge in their market space. Another factor that shows that Baskin Robbins has a competitive edge is because they are strategic thinkers. When they first entered Japan 37 years ago they merged with a local company called “Fujiya” which made it easier to enter the Japanese market base. Baskin Robbins thought of different ways to appeal to the customer base and kept in mind that in different countries there are many different techniques. In Japan, Baskin Robbins also has to compete with the local companies so they have to make sure they capture the essence of

The Asia Pacific Economic Cooperation made it more affordable for Baskin Robbins to continue business in Japan. Since the United States is apart of this treaty it makes it a lot simpler for United States companies to do business in foreign countries. Since the treaty incorporates free trade benefits and the past business done with the United States, Baskin Robbins is able to conduct business. The culture of Baskin Robbins as stated before is following the culture of the country they are in, so they do not take away from the tradition in the country they start doing business in. Regional or multinational treaties has its perks for the countries that are within the treaty. If Japan and the United States were not apart of this treaty the foundation to start and enter Japan would be expensive and a longer process than it is currently. Having the benefit of free trade helps reduce the cost for United States based companies, in this case Baskin