Super Bowl Advertising Analysis

The Super Bowl is not just known for being one of the biggest football games of the year, but also for its amazing commercials. It’s actually the only part of that night I look forward to. Some of the commercials are funny and clever while others can be quite serious. However, all of them are captivating and very entertaining. Advertising is something that we see everyday. Whether it is a billboard on the highway or a commercial during the Super Bowl, we are exposed to different brands and products all the time. But what impact does this have on us? Do these ads have a deeper meaning behind them? Maybe they aren’t just meant to make us want to buy their product, but actually trying to convince us to do something better for ourselves. The words

They even have a girls’ high school basketball coach to support the female athletes claims they should be equal to male athletes. The commercial is all about sharing with everyone that men and women should be seen as equals in sports and is brought to us by women that have gone through this struggle first hand. Each person shares their feelings on the topic and why the should be seen as equals of men in sports. Gretchen Bleiler, an Olympic snowboarder, expresses in the commercial that “‘The halfpipe doesn’t care that I’m a girl.’”(Sandomir). This quote shows how women are tired of being seen as weaker than men or not as good of athletes as men. Bleiler also shares this with passion behind her words to emphasize how much she wants a change. Bill Ressler, the coach, shares through the megaphone that “females have to overcome the bias that their game isn’t as good as the men’s game”(Nike). Including him and this comment have a significant impact on the audience because he is a male supporting the adversities women face in sports, and he has also seen these issues first hand. He increases credibility as he has seen and coached female athletes that have experienced these hardships; therefore, he understands how these women are feeling. Overall, the message of this ad was very clear: women should be seen as equals to men in athletic competitions. Moreover, they present the topic in such a simplistic yet effective way. I could really tell that these women, and this man, were very frustrated with the women being seen as weaker athletes than men. You could hear the passion in the first woman’s voice when she said “I’ve got something to say”(Nike). They all delivered the message with such intensity that I started to feel emotional because their passion was sparking my own, making this