Competition analysis
Competition between Sunglass Stores
• Quality Matters
In an age of growing tech, sunglass quality and innovation is becoming crucial for the industry. Branding is only valuable if it maintains the integrity of the company by only projecting true facts. Branding without quality will help you make initial sales, but when people realize that your quality is low they will stop buying sunglasses. Quality sunglasses need to be durable and promote healthy vision. Sunglasses need to be durable and ideally block UVA and UVB. A pair of sunglasses that protect your eyes is one that you should purchase. While many individuals wear sunscreen to protect themselves from the sun, fewer take the same precautionary measures for their eyes.
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• A Strong Brand Makes a Strong Company
Branding is critical for sunglass companies. With so many companies providing a similar product and value proposition, often what distinguishes one from another is its ability to sell itself. One company dominates the sunglass industry and is able to charge ridiculous prices for just a sticker. The company is a large part of why frames can cost upwards of $500, even though the product itself cost $25 to make. How are they able to charge so much with such high margins? The answer is monopoly. Most sunglasses are manufactured by the same company, called Luxottica. Head quartered in Italy, the company creates sunglasses and frames for Prada, Dolce & Gabbana, Tiffany, Versace, Oakley, and a variety of other vendors. This is a lesson for marketers and branders. To build a brand, establish your cost high. Pricing products high inflates your worth and makes people believe that you have high quality items. Once your logo is established and recognized, this logo provides a huge competitive advantage. Companies like Oliver Peoples, Rayban, and Chanel are able to charge so much for a simple pair of sunglasses because people are buying the brand.
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The materials are relatively cheap, and consumers are willing to pay hundreds of dollars for them. Given the similarity in materials and the relative simplicity in the products, brand marketing has en enormous impact on consumer evaluation of the products. Taking advantage of branding as an asset, Luxottica has been able to effectively create a monopoly on the industry, with net profits in the tens of billions of dollars annually. Learning from this, we must know to emphasize our own company brands as we use it as a tool to gain new
With over a century of experience in the retail industry, is it essential to understand the history behind Nordstrom and how they have built their strong presence and bond with their consumers. Originally established as an independent shoe retailer, Nordstrom Inc. was founded in 1901 by John W. Nordstrom in Seattle, Washington. The company’s primary objective was “to provide exceptional service, selection, quality and value” (Nordstrom). This core belief established one of the strongest building blocks for the company. Their keen focus on delivering quality products and exceptional customer service has made Nordstrom stand out amongst its competitors. After gaining popularity, they decided to offer women’s, men’s, and children’s clothing. By
You can find almost any glasses you want in the market, like well known big brand glasses, or glasses with reasonable price, or several pairs for cheap price in online as well as in stores. But the question is can you find prescription glasses with good quality, good price and plus fashionable? Even though competition is very high, Warby Parker has strong competitive advantage. Warby Parker design differentiate from others by its unique vintage style, color specifically tailored for urban young generation. Also Warby Parker can offer a cheap price for good quality eyeglasses, because they manufacture eyeglasses themselves and there is no middle man cost.
A lens is an optical device that transmits or refracts light. Eyeglass lenses are glass or plastic items that are placed inside eyewear frames in order to correct the wearer’s vision. More than 80 percent of all eyeglasses worn today are plastic lenses. The glass lenses were popular in the 1945 until the plastic lens was introduced in 1952. Convex and concave lenses are known as spherical lenses. Convex lenses were the first lenses used to correct vision problems. They are used to correct hyperopia (farsighted vision). These lenses are thicker in the middle than at the edges. Concave lenses are used to correct nearsightedness. This is a condition that makes people see things that are close to them but struggle to see things far away. Concave lenses are curved inward like the inside of a spoon.
Arnette sunglasses not only protect your eyes, they are stylish, too. The fashionable eyewear is available in a variety of styles and shapes to flatter your face and suit your lifestyle. With so many options, how do you choose the right pair?
Even though the products are similar, quality and price is important to customers when choosing which brand to buy. In order to keep their loyal customers, they have to prove to them that they could provide inferior quality and come up with new ideas for designs that would keep them interested. Under The brand has to strive to be better than the other rivalries in order to successful in an industry like this.
Strong advertisements: sports apparel brands are known for their strong advertisements and inspiring messages. They can reach their audience by motivating them to exercise or take on a sport. This constitutes a key strength factor for the industry. 4. Quality control: brands in the sports apparel industry are known for the durability of their products and their quality.
5 Style Trends for Sunglasses That Are Hot This Summer Sunglasses aren't only for summer, but it's one of the biggest style statements of the season. This accessory is synonymous with its namesake, as well as hot weather, luxe designs, and an endless variety of frames. They're one of the easiest accessories to use to express yourself since they come in so many different styles and colors, but knowing how and when to wear certain types is essential. Here are five hot sunglasses trends that every stylish woman in India is wearing this summer.
By the time I had reached 6th grade and gone through three pairs of glasses, they had become an integral part of my life. They formed a barrier between me and the outside. I relied and supported on them to give me one of my basic senses, and that led to a heavy dependence without which I feel vulnerable. Today my glasses of one year are a light translucent plastic with splotches of a watercolor blue that shines purple in certain lights and a Warby Parker crest emblazoned on the side, they have cuts and scratches on the lenses that remind me of the everyday necessity that they have become. I love the variety that glasses give me and the way they can completely change my face with a different color or frame.
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
Most sunglasses owners are familiar with polarized lenses and agree that they're very effective at reducing glare. All too often, this technology is given too much credit for doing many things that it doesn't do very well if at all. Understanding what polarized lenses do will prevent misconceptions that can potentially harm your eyes, such as assuming polarization alone, is an effective UV blocker. Better understanding will also open your eyes to other uses that might not have occurred to you.
A company’s brand is one of its most valuable assets (Green and Smith 2002). Brands owners invest millions of dollars every year in advertising and promotion to raise awareness and create demand for their brands.
Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.
A brand identifies a seller’s product from a competitor’s product. There are three main purposes for branding product identification, which is the most important purpose, repeat sales, and new-product sales. Branding has a lot of terms that marketers use there is brand equity, global brand, and brand loyalty. Marketers also have different brand strategies that they use for different products or customers. It all depends on the consumer for them to decide which strategy they will use. The different strategies are generic products, manufacturer’s brands, private brands, individual brands, family brands, and co-branding. The branding purposes and the branding strategy make up the importance of branding.
Every company seeks to create its own brand - a unique and effective image. Purpose of brand is attracting and retaining customers in its market share. Branding in marketing is a complex technology, aimed at making advantageous position a brand from the competition. Facilitating the search for the necessary goods to the buyer, branding in marketing becomes more effective if the consumer product features meet market requirements. It is especially necessary to identify the goods, for a case of unprepared buyer which can not assess the competitive characteristics (for example, high-tech products). The development of technology has had a huge impact on human society. It is reflected in the fact that we are surrounded by complex technical devices that we use every day and sometimes we have no idea of how this thing is located within. Here the brand comes to help the consumer that stands out from all those product characteristics that are important to the consumer and facilitates the understanding of the product.