Summary Of The Greengrocer And His Tv By Paulina Bire

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In, The Greengrocer and His TV: The Culture of Communism After the 1968 Prague Spring, Paulina Bren discusses how the people of Czechoslovakia were affected by the actions brought by the Soviet Union when they put an end to the reform. Bren mentions many television serials, articles, and journalists throughout the text, giving examples of the ways the media played a role in making sure normalization worked. Paulina Bren points out that the Communist leaders in Czechoslovakia used compelling tactics during normalization to ensure that the people of Czechoslovakia remained true to Communism and would not try to reform again. And Bren shows that the Communist leaders’ efforts succeeded by explaining how the culture in Czechoslovakia evolved during …show more content…

Television was becoming more popular in Czechoslovakia, and the communist leaders took advantage of it. Bren wrote in her book that by the mid to late 1970’s, most people in Czechoslovakia owned a television. However, before the Prague spring, the Communist party did not have much first-hand experience with media and what the media was capable of (112). One point that Bren interestingly brings up is about the access to Western television that Eastern countries had. She talks of Milena Balasova, who had strong views about Communist television programming and Western television. Balasova believed that in order for Communist programming to be popular and effective with Czechoslovaks, the programming needed to deviate from Western programming (Bren 120). However, Bren argued against Balasova’s point, writing that her opinion is the exact opposite of what Balasova’s. Bren wrote that the Communist television writers needed to create shows and serials in the same manner as Western television because Western television was what the Communists were up against (121).
As normalization continued, the Communist leaders and television writers became better at peaking the interest of the public in Czechoslovakia. Bren discusses many television serials that arose in Czechoslovakia during the 1970’s, and many of them were extremely popular. Two television serials that stuck out most to me were The Youngest in the Hamr Dynasty and A Hospital on the Edge of Town. Both of these serials had strong communist themes and reached over 80 percent of Czechoslovakian television owners (Bren 136 and 145). Many people were watching and loving these portrayals of ideological communist

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