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Michael Moss is an award-winning reporter. He and his team were awarded a Pulitzer Prize for Explanatory Reporting in 2010 when he and his team presented the very real and atrocious facts about contaminated hamburger meat. Michael Moss has also written various other books and articles pertaining to the issue of corruption in the food industry. He received excellent reviews regarding his most famous book, Sugar Fat and Salt: How the Food Giants Hooked Us. Michael Moss makes his viewpoint on junk food very clear. In particular, Moss’s article, “The Extraordinary Science of Junk Food” Michael describes how the major food industries are aware that they are making conscious efforts to distribute unhealthy food to the public and reap the rewards …show more content…
When a marketing team is put onto a job it is their duty to use every tool they have to market the product as effectively as they can. When they succeed it is a job well done, they do not speculate if they deceived the buyer. Today we have regulations and laws that require advertising to be truthful and information on the product readily available. This way the consumer has all the information they need to make an educated purchase. Michael Moss’s argument suggests that the average consumer isn’t aware about the effects of heavy junk food consumption. For example, in the article it says, “…he was engaged in conversation with a group of food-science experts who were painting an increasingly grim picture of the public’s ability to cope with the industry’s formulations—form the body’s fragile controls on overeating to the hidden power of some processed foods to make people hungrier still” (260). This quote generalizes the public and suggests that everyone has fallen under the spell of the food companies. This quote is trying to paint a picture of all Americans sharing the same pains about overeating junk food. To say that “… an increasingly grim picture of the public’s ability to cope with the industry’s speculation” is a little farfetched to say the least. Junk food is only a problem when it is overeaten and that requires multiple purchases. That means that there has to be multiple instances of consumer negligence for a problem to begin. Then it …show more content…
They are the ones mixing the syrups together and creating the perfect formula of Coke. These companies are purely just trying to make as much money as they can. They aren’t actively trying to hurt the people but instead make the most profits. By scientifically studying 3,904 different tasting Dr. Pepper batches they were able to create the best tasting soda thus, creating the most profitable soda as well. By barely changing the number of milliliters in a soda can result in the savings of millions of dollars. For instance, “…they could use 1.69 milliliters and achieve the same effect. The potential savings is merely a few percentage points, and it won’t mean much to individual consumers who are counting calories or grams of sugar. But for Dr. Pepper, it adds up to colossal savings….a lot of money. Millions” (265). This quote shows that companies aren’t thinking about how they are going to hook the buyer to their product but rather how can they keep the customer happy and be the most cost effective. Another example of this is with line extensions. After Lunchables notices the potential that arose by offering multiple different versions their sales soared. “Annual sales kept climbing, past $500 million, past $800 million; at last count, including sales in Britain, they were approaching the $1 billion mark” (268). Food giants were putting money into new ideas and new ways to make money and it was paying off. In no way
This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.
“The passive American consumer, sitting down to a meal of pre-prepared or fast food, confronts a platter covered with inert, anonymous substances that have been processed, dyed, breaded, sauced, gravied, ground, pulped, strained, blended, prettified, and sanitized beyond resemblance to any creature that every lived (Berry 9).” This a great example that makes that makes us learn and think about when we eat a fast food product and also what it contains. This should a reason for us to be thinkful of the food products that we consume on a daily basis, and so do our
The book Salt, Sugar, and Fat: How the Food Giants Hooked Us discusses the danger of food with its readers. The dangers of food discussed in the book are the ingredients of Salt, Sugar and Fat in the food individuals consume on a daily basis. Producers use these ingredients to their advantage to get the consumers bliss point. The bliss point attained is used by the food giants to achieve a profit. However due to research on the health risks of these ingredients food companies are strategizing in order to maintain their profit and earn more of a profit.
Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Berkeley: University of California Press, 2002.
Section 1: Typically, we need a well-balanced meal to give us the energy to do day-to-day tasks and sometimes we aren’t able to get home cooked meals that are healthy and nutritious on a daily basis, due to the reasons of perhaps low income or your mom not being able to have the time to cook. People rely on fast food, because it’s quicker and always very convenient for full-time workers or anyone in general who just want a quick meal. Eric Schlosser, author of Fast Food Nation argues that Americans should change their nutritional behaviors. In his book, Schlosser inspects the social and economic penalties of the processes of one specific section of the American food system: the fast food industry. Schlosser details the stages of the fast food production process, like the farms, the slaughterhouse and processing plant, and the fast food franchise itself. Schlosser uses his skill as a journalist to bring together appropriate historical developments and trends, illustrative statistics, and telling stories about the lives of industry participants. Schlosser is troubled by our nation’s fast-food habit and the reasons Schlosser sees fast food as a national plague have more to do with the pure presence of the stuff — the way it has penetrated almost every feature of our culture, altering “not only the American food, but also our landscape, economy, staff, and popular culture. This book is about fast food, the values it represents, and the world it has made," writes Eric Schlosser in the introduction of his book. His argument against fast food is based on the evidence that "the real price never appears on the menu." The "real price," according to Schlosser, varieties from destroying small business, scattering pathogenic germs, abusing wor...
Mark Bittman’s article “Is Junk Food Really Cheaper?” tells about how people are not really getting their money’s worth when it comes to consuming junk food. He does this by showing the differences between ordering a meal at McDonald’s and cooking a meal at home. The twenty-eight dollars that is spent to feed a family of four at McDonald’s can be put to use making a meal that could last for a couple of days and feed more than four (Bittman 660). Engineered to be addictive, hyper-processed food has a taste that makes people wanting more. Lastly, Bittman addresses the convenience of junk food provides nowadays. Therfore, the cost of junk food is not really cheaper in comparison to a home cooked meal.
As consumers, we like to believe that the information we are told is truthful and unbiased however, this is not always the case in relation to the fast food industry. In his essay “Don’t Blame the Eater,” David Zinczenko builds a convincing argument by using logical reasoning that fast food companies should be more truthful with their caloric content. Zinczenko also uses this logical reasoning to show how ease of access and family structure can affect fast food consumption. However, Zinczenko’s use of hasty generalizations and cause and effect fallacies render his argument unconvincing overall.
Crouse, Janice Shaw. "The Fast-Food Industry Intentionally Markets Unhealthy Food to Children." Fast Food. Ed. Tracy Brown Collins. San Diego: Greenhaven Press, 2009. At Issue. Gale Opposing Viewpoints In Context. Web. 14 Apr. 2011.
In Michael Moss’ “The Extraordinary Science of Addictive Junk Food” he argues that companies have a huge influence on what consumers purchase and have been successfully able to get people addicted to junk foods because one’s willpower does not overpower their lack of adequate information and time, vulnerability to manipulative marketing and formulation of products, and their socioeconomic status.
The sole purpose of a company is to offer goods and services while making a profit. If people have a liking for food products with so many unhealthy items and are willing to buy them, the companies have no obligation to reduce the amount of added ingredients. The companies aren’t the ones forcing the public to overeat. However, these companies shouldn’t market their products to people who they can easily exploit, like children and those who are penurious. Michael Moss, author of the article “The Extraordinary Science of Addictive Junk Food” interviews several people who worked for certain big brand companies and gives us an abundant amount of information on how the food companies make and market their food to “get us hooked”.
He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals. In consequence, fast food companies are increasing the chances of obesity and diabetes in consumers by stimulating poor eating
“If you live in a free market and a free society, shouldn’t you have the right to know what you’re buying? It’s shocking that we don’t and it’s shocking how much is kept from us” (Kenner). For years, the American public has been in the dark about the conditions under which the meat on their plate was produced. The movie, Food Inc. uncovers the harsh truths about the food industry. This shows that muckraking is still an effective means of creating change as shown by Robert Kenner’s movie, Food Inc. and the reforms to the food industry that followed its release.
The "Food/Challenge Corporate Abuse of Our Food." Corporate Accountability International. Stopcorporateabuse.org, 21 June 2013. Web. The Web.
The essay Junking Junk Food written by Judith Warner, brings to the audiences attention the wicked problem of how there has been a decline in Americans health. Warner’s information speaks loudly about being forced into a healthy lifestyle by the Obama administration. The Obama administration tried to enforce a healthy lifestyle among the citizens by focusing on the youth and taking away sugar options for them. Warner, puts her voice into this by mentioning the system during the world war when the soldiers had to eat overseas so there was less food consumption in America, which helped stop over consumption of food. Back then food was also much healthier thought, with less hormones, chemicals and less options of fast food. Again making it easier
Many people in America love to get greasy, high calorie fast food from many places such as McDonalds and its competitors, but in the article “Don’t Blame the Eater” by David Zinczenko, he reveals the health problems associated with these fatty, salty meals. His articles are affective with its well organized layout, rhetorical appeals and tone which give it a very convincing argument. As you read through the article the author reveals the underlying problems with eating fast food and how there are no warnings of such problems posted. As a former obese child who grew up to diet and watch what he ate he sets a credible stance for the argument.