Founding of Bass Pro Hello, my name Is John L. Morris founder of Bass Pro Shops. I founded my company in the back of a Brown Derby liquor store owned by my father, located in Springfield MO. To begin with I sold homemade baits and lure’s, soon people went crazy over the bait’s and couldn’t wait to get their hands on them. In 1971, my store was popular enough to be incorporated and that started the rise to fame. In 1974 our first Bass Pro catalog was mailed out. My store spread like wildfire and soon became the world's largest fishing and outdoor sporting goods store. In 1977 we introduced the first fish ready complete boat motor and trailer package by the name of Bass Tracker. Our company has continued to grow constantly and plans
In 1970, David Green took out a $600 loan to begin making and selling miniature picture frames out of his home. Two years later, Hobby Lobby began its operations in August of 1972 with 300 square feet of retail space, located in northwest Oklahoma City. This was a retail outgrowth of Greco Products, a picture frame company, founded by David Green in 1970. Hobby Lobby had grown to seven stores by the mid-1982, and the first store outside of Oklahoma opened in 1984. By the start of 1989, the company had opened 15 stores and continued to accelerate its growth. In August of 1995, David green opened the 100th Hobby Lobby store. Today, with more than 800 stores nationwide and operating in forty-seven states it is one of America’s largest privately-owned
The founhder of the company, Godfrey Keebler, started with jus a small bakery in Philadelphia, PA in 1853. During the next two generations, local bakeries popped up around the country, including Strietmann, Hekman, Supreme and Bowman. With the introduction of cars and trucks (carrying the Keebler logo), bakery goods could be distributed beyond the neighborhood and regional distribution began.
... a high brand image; while, maintaining customer satisfaction with existing customers and breaking into new markets. Bass Pro is one of the largest U.S. retailing chains of outdoor sporting goods and has an image to uphold, not only with its name but with its products. Maintaining customer satisfaction with existing customers keeps them loyal.
Abercrombie and Fitch was initially started in 1892 by David T. Abercrombie. An outdoorsman himself, Abercrombie wanted to create a clothing line that was suitable for outdoor activities such as hiking, camping and hunting. Ezra Fitch, a lover of the Abercrombie clothing line, decided to become a partner in the company, this making what we know today as Abercrombie & Fitch. This partnership began in 1900 and subsequently ended in 1907 when David Abercrombie resigned from the company due to personal differences. The company proved to be a success and had much interest in expanding their company in order to draw in more business. The first major executive decision came shortly after Abercrombie’s resignation. The A&F catalogue was a cross between a clothing magazine and a guide to the outdoors. It gave information and advice to campers, hunters and fishers and also simultaneously provided a wardrobe for these activities. This catalogue increased both sales and notoriety. It brought Abercrombie and Fitch to people all around the world. Unfortunately, success was not everlasting. The company endured very tough financial times during the early 1960’s and 70’s and eventually declared bankruptcy in 1977. In 1988, success came again when The Limited Inc. bought Abercrombie and Fitch. Abercrombie is now a 223.0 million dollar corporation.
Bass fishing, at present, is considered as America’s number one freshwater sport, its industry is in fact seventy percent higher in growth compared to other types of fishing activities. Bass is a fish that belongs to the Serranidae family or sea basses and the Centrarchidae or the black basses. This family of perchlike fishes are large and oblong with compressed bodies that dwell in warm and temperate seas throughout
WHEN: They were founded in 1949, but the Hermens actually started the company in 1897
In 1980, sales increased to $120 million and the number of buyers increased to 2.1 million. More than 26 million catalogs were mailed and 2.2 million of customers ordered its products after receiving the catalogs. Out of all the products, Main Hunting Shoes was the Company’s most popular one that 175,000 pair was sold in that year.
Catalina Marketing Corporation was founded in 1983 by five friends, Tom Mindrum, Mike O’Brien, George Off, Mike Scroggie and Brian Yeatman, while on a boating trip to Catalina Island in Southern California. The five friends were remarkably similar, though different. All five had experience in the consumer research field. All five had strong areas (whether research, computer technology or sales) at which they excelled. All five were looking for a new line of work that would be challenging and most importantly, paid well. The five came up with an idea to use the new scanner technology at grocery stores to gather information and print a coupon for a rival product.
• 1981 - Two additional partners, Dave Fagin and Larry Sablosky, are brought on board, and the first Finish Line stores are opened.
Based on the articles and company literature, I believe that Bass Pro Shops need to propose the cultural integration to achieve greater synergies. When two companies merged, it is unlikely to have a 100% fit. A certain degree of change is inevitable. Since Bass Pro and Cabela has been in the industry for many years, each has its own competitive advantage. For example: Cabela ranked better in social media presence, returns, refunds, and exchange policy. On the contrary, Bass Pro do exceptional well in pursuit growth strategy by providing excellent customer satisfaction. I would recommend to take the best of both cultures and create a new one by using the following Action Planning.
The Butterfly Peacock Bass is an exotic fish that came from the Amazon River Basin in South America. The Butterfly Peacock Bass was introduced to the U.S. by the FWC (Florida Wildlife Conservation) to prey on other non-native species of fish. The Butterfly Peacock Bass like warm slow flowing canals and waterways so they do not spread fast and have only made it to a few areas in the U.S. They have populated the southern tip of Florida, parts in Texas, and southern Arizona. They move from place to place by either swimming up stream or the eggs of the fish get stuck on the legs of bird and are passed to different ponds and streams. The Butterfly Peacock Bass is a problem because they eat native fish lowering population density and richness of
Marc, David and Thomson, Robert. PRIME TIME, PRIME MOVERS. Boston: Little, Brown and Company, 1992.
Sam Walton had no idea his business would take off like it has. Today, years after his death, the company is still growing steadily. He never thought that his little $25,000 investment in a retail store would be a huge success, but Walton had an idea that no one had ever thought of. This would be the thought that would not only change his life, but the lives of millions of customers as well. The creator of K-mart Said he fabricated up the idea that if he offered well-know brands and sold them around 15% cheaper than other retailers, then this would make them a powerful source in the retail business, and little did the creator of K-mart knew Walton was right. Regarded by many as the entrepreneur of the century, Walton had a reputation for caring about his customers, his employees and the community.
It was in the year 1962 and Sam Walton had just been denied a chance to experiment on his franchises by the Butler brothers. Disappointed Sam Walton then decided to open a small discount store in Rogers, Arkansas which would come to be known as the first Walmart store.
The Scotts Company started selling hardware and seeds in Marysville, Ohio in 1868. It specializes in seeds, fertilizers, peat, potting soils and other organic materials. By 1995, Scotts was the world’s #1 marketer of lawn and garden products. European operations were launched in 1993, with HQ in Lyon, France, and additional five European businesses acquired in UK, France, Germany, Austria and Benelux.