Summary: Flying High With United Airlines

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Flying High with United Airlines BUS150-97077 Introduction to Marketing Megan Bousquet ID #: C02623091 For: Professor Lockwood 3/1/2017 Spring Semester Session A Due: March 5, 2017 MEMO To: CEO of United Airlines From: Megan Bousquet, Marketing Consultant Date: 03/01/2017 Subject: New Marketing Campaign Introduction My name is Megan Bousquet and I am a hired marketing consultant for United Airlines. I have done my research into how customers feel about this company and what they feel the pros and cons are. United Airlines has many pros and cons as many other airlines and I am here to report my findings and then make a recommendation for a new marketing campaign. I will be focusing on the positives I have found through my research and briefly …show more content…

What is United Airlines doing right? One of the biggest positives people are talking about is the ease of use of your website and app. I have personally used both, and I can agree both are fantastic. I think some of the features we can highlight on the website and app are check-in, flight status, gate information, airport maps, and ability to buy tickets on both. In their reviews customers who commented on the app and website said it was very handy to have the information for their flights right at their fingertips especially while running a tight schedule. Most airlines have an app or website but they aren’t as convenient or easy to use as United’s and that is why we need to highlight it in the new …show more content…

Our most positive features include the website and app, stopovers, no fees on date changes, and United Miles. I think the most efficient ways of implementing this strategy is through TV commercials and preroll video ads. I would call this marketing campaign. “Flying High with United Airlines”. My vision for the advertisement is several different clips of united employees stating the following. “United Airlines is the airline you want to fly with weather you are on vacation or on business. Log on to our easy to website or app available on all smartphones. Our easy to use app can be used to track flights and your United Miles. Earning miles is easy to do, fly with United Airlines and rack up miles to take a nice relaxing vacation to Paris. With our stopover function you can even stop in Rome for a few days too. Want to extend your vacation? We can do that too. There are no fees for changing the dates of your flight! Let us take care of you and come fly the friendly

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