Success from Advertisement as a Business Tool

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In the current world, most of the businesses have succeeded because of using advertisement as a business tool. Advertisement is a form of communication, which is used to persuade, manipulate, or encourage the customers to buy your products or services. Some of the examples of advertisement used to attract the attention of the public are: broadcast, print, and electronic media. The main objective of the different types of the methods of advertisement is to make the public to be aware of the new products or services, which are being offered in the market. In addition, it informs the audience on the quality of the products or services as well as persuading them to make use of the services offered or buy these products. A good advertisement should have a great impact on the sale of the products. This is the reason why most of the companies spent a lot of money in the advertisement of their goods and services. One of the benefits of the advertisement is that people get inform of the different products and services , their cost, utilities and other requirements. Nevertheless, it entice the customers to purchase what they are selling. A very effective advertisement is able to large number of potential customers. Moreover, they make positive impact on the products and services being offered. Advertisement is also able to create a brand name of the new product. Hence, making people recognize the product and get attracted to it because of the catchy advertisement. In addition to that, you will get direct feedback from customers about the products or services, which they have received. As a result, customers will have personal opinions of the products or services after viewing it. These opinions are significant since it will assist in improv... ... middle of paper ... ...ommercials. Disadvantages of this method of advertisement includes: the method is very expensive and inability to contain detailed information of the product or service due to limited airtime. • Billboard advertisement (outdoor advertisement) This is the best form of advertisement since it is able to catch the attention of the public. Before using this form of advertisement, companies should give out the message, which is brief and precise. The limitation of the method of advertisement is the fact that it is very expensive. • Online advertisement The form of advertisement is beneficial since is not expensive. The benefits of this type of advertisement are: it only requires a pc (trouble free) and it is able to reach the global market. However, there is an additional cost of hiring a professional to update the online advertisement. Moreover, it requires IT knowledge.

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