Strategy Canvas Papers

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Recommended: Porter's five forces of criticism

External Environment Analysis Strategy Canvas Paper Research Analysis Prepared By: Sonia Dziubek Jason Howell Ashley Naunheim Ben Berlin Matt Karl Chris Kilcoyne Table of Contents Mission Statement………………..…………………………………………………………………………………………..Page 3 Problem / Solution……………………..……………………………………………………………………………………..Page 3 Tagline……………..…………………………….…………………………………………………………………………………Page 4 Industry Analysis………………………………..……………………………………………………………………………..Page 4 Macroeconomics……………………………………..………………………………………………………………………..Page 4 Geographical Market…….……………………………………………………………………………………….Page 6 Target Audience……………………………………….………………..……………………………………………………..Page 7 Porter’s Five Forces Analysis…………..………………………………………………………………………………...Page 8 Key Competitors………………………………….…………………………………………………………………………...Page 9 Strategy Canvas..…………………………………………..…………………………………………………………………Page 10 Paper References……………………………………………….…………………………………………..……………...Page 13 APPENDIX Strategy Canvas………………………………….……….………………………………………………..Pages 14-15 Strategy Canvas …show more content…

With regards to the power of customers within both industries, the forces are rather high as the consumer drives the business growth within each sector. Additionally, with various alternative methods of commuting available to the consumers, there is an extreme need to develop solutions that appeal and add more value to customers. For Barriers to Entry, each industry is completely different causing the overall threat to be considered medium. The transportation industry is very well established and new methods along with additional tracks and routes are not physically possible within the Chicagoland area. For the Smartphone APP industry, the force threat is extremely low as hundreds of new applications are released weekly along with the ability for new applications to be

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