Strategic Planning For Michael Dell

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Strategic Planning For Michael Dell The strategic planning process can be simply described as where the company stands now? Where it wants to be in the future? How it will reach there? Simply addressing these questions is the strategic planning. This process starts with analysis of the current position of the company. Founded in 1984 by 19 years old Michael Dell, eventually start selling computers at a low price comparing to the retail. After a few years he began to sale local businesses computers of worth $50,000. Much to his surprise the sale for the first year reached $600,000. After this the sale doubled in each consecutive year. In 1985 the company started manufacturing its own computers and went public after two years. From PC’s Limited it changed its name to Dell Computer Corporation. As the company expanded its products and services portfolio it changed its name to Dell, Inc. in the year 2005 it was included in the list of ‘most admired companies’. The company earned $3,572 million income on its $55,908 million revenue. After making its vision and mission statements and determining its core values the company has to perform a detailed internal and external environment analysis to decide the appropriate strategy for the company. The internal analysis of the company includes SWOT analysis. The company starts to analyze its major strengths, which make the company stronger in maintaining a competitive edge, its weaknesses that is currently making the company vulnerable. The strengths and weaknesses are the controllable factors and opportunities and threats cannot be controlled by the company. The company’s rapid expansion influenced Michael to hire a management team of experienced executives from famous companie... ... middle of paper ... ...e able to meet the needs of the market and keep the standing high. In the foreseeable future, there is a need to be more focused as the competition is intense and it is likely to increase within some years. Citation About Dell. 2014. 2014 йил 19-April . Adams, steve. A strategic plan for a successful Business: Dell as an example. 2011 йил 18-september. 2014 йил 19-April . saran, cliff. Michael Dell lays out enterprise plans for re-privatised Dell. 2013. 2014 йил 19-April .

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