The first part to strategic management planning is to provide an introduction about the organization, background information pertaining to the organization, as well as an organizational profile. It should tell who the organization is, what the organization does, and where they want the organization to go in the future.
The second step in the process would to ensure the organization has a clear and concise vision and mission statement.
The Vision Statement should outline what the organization wants to be and how it wants the environment in which the organization operates to be. For employees it should give direction on the organizations expectations and should inspire them to give their best to the organization. For consumers it should give an understanding on why they should work with the organization (Tools).
A mission statement is “a set of organizational goals that include both the purpose of the organization, its scope of operations and the basis of its competitive advantage (Dess, Lumpkin, Eisner, & McNamara, 2014).” The mission statement should concentrate on the present. It will define critical processes within the organization, while defining the company’s purpose and objectives. The primary audience should be stakeholders (consumer, employees, suppliers and owners) as well as leadership. Overall it should state the fundamental purpose of the organization.
Once the organization knows who they are as a company and what direction they seem themselves going, they should start to assess their situation. The organization can do this thru the review of past performance, balanced score card evaluation and SWOT analysis.
Organizations should review both positive and negative past performance. Review of past performance can...
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...esults, and criteria for successful achievement (Berkeley, 2006).” The objectives should be stated in a way in which the organization describes what they will do to achieve their strategies’ and goals.
Works Cited
Berkeley. (2006, May 17). Berkeley.edu. Retrieved April 21, 2014, from http://socrates.berkeley.edu/~pbd/pdfs/Strategic_Planning.pdf
Dess, Lumpkin, Eisner, & McNamara. (2014). Strategic Management : Creating competative advantages. New York: McGraw-Hill Education.
Olsen, E. (2014). Review the Past to Create a Strategic Plan for the Future. Retrieved April 21, 2014, from For Dummies: http://www.dummies.com/how-to/content/review-the-past-to-create-a-strategic-plan-for-the.html
Tools, M. (n.d.). Mission Statements and Visions Statements : Unleashing Purpose . Retrieved April 2014, 21, from Mind Tools : http://www.mindtools.com/pages/article/newLDR_90.htm
Both, vision and mission statements provide purpose to organizations. Therefore, they should set the foundation for the strategic planning process. However, if and organizations strategic direction evolves, leaders should consider revising the organization’s mission and vision
How to Create Mission and Vision Statements: Examples and Guidance. (2011, June 21). Retrieved February 20, 2014, from https://www.youtube.com/watch?v=HLVlZwkZGt4&feature=player_embedded
Riordan has identified criteria in four areas that define the company’s mission statement. First, the company focus is to have attitudes and abilities that exceed industry standards to provide solutions for customer’s challenges and lead the industry in Research and Development. Second, the mission for customer relationships is to be a solution for the customer, maintain quality, innovation, and customer service at a reasonable price. Third, to ensure the long-term viability of the company, the mission to the employees is to have an innovative and team oriented working environment, in addition to keeping the employees informed and supported. Lastly, the future of the company depends on maintaining profitability to allow growth in the company (Apollo Group, 2004).
An article discussing the importance of a mission statement states that a mission statements’ job is to outline the organization’s unique purpose and establish the basis of its values and traits, as well as describe the attitude that is to be expected of those a part of the organization. Furthermore, this philosophical foundation sets the “tone” for physical actions, meaning that the content of the mission statement can determine the behavior of personnel (Hitt & Ireland, 1992).
The mission statement of an organization should clearly communicate the purpose and values of the organization. The statement should be clear, concise and memorable by every member of the organization, providing inspiration and direction. Failing to create an effect mission statement will distract employees and leave the customer unclear about the purpose of the organization. Conversely, a well-written statement provides employees a sense of direction, value, and
Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. (2012). Strategic Management: Text & Cases (6th Ed.). New York, NY: McGraw-Hill.
Strategic planning consist of four steps starting from defining the company’s mission. When talking about a mission were talking about a certain phrase or slogan for say, that is intended to draw attention to customers and make them want to be even more loyal to the company. For example Walmart says, “Save money. Live Better”. Therefore, Walmart’s mission would be to let people know that they have low prices all day every day, insinuating that their products are affordable for everyone. This is a good mission because it gets the majority of the people in this world to want to go out and save money on their everyday necessities and even luxuries. The second step would be to set certain objectives and goals for the company as well. For example, CVS did use “Health is everything” as their mission and this didn’t just set out for a name it became a goal as well. Sooner or later you must set goals on your mission to understand the level that you need to get to and reach. Another example of a goal that I believe CVS set was to start selling healthier products. In the chapter it says that CVS stopped selling tobacco and other products that
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Vision and mission statements play a vital role in the strategic planning of an organization. Aguinis (2013) states defining an organization’s current and future identity are a key component of the strategic planning process. Strategic planning creates a blueprint to chart an organization’s goals and to aid in the division of resources to properly achieve the established goals (Aguinis, 2013). Properly communicating the goals and identity of an organization are essential if employees are to completely understand their purpose and mission to the organization. A review of the vision and mission statements for Harley Davidson reflects certain insights into the identity of the organization but also reflects some areas of improvement in adequately including the eight characteristics of an ideal mission statement.
a set of organizational goals that are used to operationalize the mission statement and that is specific and cover a well-defined time frame. The Vision organizational goal that suggested powerful and compelling mental images. Mission statement a set of organizational goals that include both the purpose of the organization, its scope of operations, and the basis of
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The statement of a mission encourages one to progress to succession. A mission statement involves strategic planning in ...
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