Startup Valuation 101: Startup Valuation

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Startup Valuation 101: The Problem of Going Too High or Too Low

Knowing what your startup is worth can be one of the hardest things as a startup founder. But the real problem is not necessarily finding the right valuation method, but avoiding too low or too high valuation. What are the big problems in missing the Goldilocks Principle and not finding the golden middle ground?

Startup valuation in a nutshell

Startup valuation essentially points out the worth of your business – its idea, the product or service and so on. For established business, knowing the valuation is rather straightforward. They can calculate the market value of the business using tangible metrics and assets, such as revenue, profits and customers.

Your startup might not …show more content…

Finding the right investor is important – you’re looking for a VC that understands your passion and vision. If they do, they should understand the exact value of your startup and not value it too low. When the valuation is low, the investor might not really get your business.
➢ Your investor relations turn sour. Now, this kind of investor apathy (thy know they got a huge bargain) might end up causing a lot of problem. The investor might not have as much interest in helping you out because they need to work harder with startups with bigger valuation, i.e. with more on the line. You know your valuation is too low and the investor is not interested and so you start resenting them. When investor relations turn sour, things can start going downhill.
➢ You’ll have trouble raising money in the future. Low valuation results in lots of dilution, especially at seed stage. If you have a low valuation and a hefty investment, you naturally end up losing a lot more equity. The more equity you need to give away at the early stage, the less of it you have to give away in the future rounds. A hefty dilution will be a red flag for future investors.

What happens when your startup valuation is too

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