Starbucks Corporation, A Non-Profit Organization

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The organisations selected was Starbuck Corporation, a profit organisation, and Harlem’s Children Zone (HCZ), a non-profit organisation.
1.

Starbucks Corporation
Starbucks Corporation is a profit organisation. It is an American-based franchise dealing with coffee. Starbucks originated from Seattle, Washington in 1971. As of November 2016, Starbucks has 23,768 stores worldwide. The chosen leader, former CEO Howard Schultz, founded Starbucks Corporation.
(Das, 2017)
2. Harlem Children’s Zone (HCZ)

Harlem Children’s Zone (HCZ) is a non-profit organisation. It aims to “break the cycle of generational poverty” for unfortunate children and families living in Harlem. The organisation provides various complimentary support such as parenting workshops …show more content…

Strategic Plans
Strategic Plans outlines the major goals of an organization. To expand coffee innovations, Starbucks have been planning to open a new “Roastery” in Seattle. The Roastery is a unique and raging retail experience is a new concept to the coffee industry. With its success, Starbucks is looking forward to advance and globalize Roastery, where it can be enjoyed with their new Italian food experience.
(Starbucks Corporation, 2017)

II. Long Term Plans
In terms of Long Term Plans, Starbucks’ Roastery represented over 2 years of cautious, consistent work to create a unique experience in the world of coffee and retail. Additionally, Starbucks recently announced that they planned to grow their revenue by 10%, nearly $30million over a period of 5 years. In addition, they also planned to open an estimated 12,000 new stores globally by 2021.
(Starbucks Corporation, 2017)

III. Single Use Plans
The limited-edition Birthday Frappuccino introduced in conjunction with SG50, is an example of Starbuck’s Single Use Plan. Starbucks anticipated that the $5 beverage would result in long queues and thus, planned control measures. The Birthday Frappuccino was only available in Starbucks stores from 3rd to 11th August 2015. It would be served from 3 to 7pm, with a minimum order of 2 and a maximum order of 4 per …show more content…

Its objective must be attractive to volunteers and beneficial for its target audience.

I. Strategic Plan
HCZ’s goal is to educate the poverty-stricken children and families at Harlem to break the vicious cycle of poverty there. HCZ is working to create a breaking point in the community’s cultural norms. As such, the attendance for the non-profit programmes they offer must reach about 65% of the total number of children they serve.
(Harlem Childrens' Zone , n.d.)
II. Directional Plan
In general, HCZ aims to maximize educational goals for the poor children. To do so, the organisation has various flexible plans carried out. This includes equipping applicable data to program staff to provide excellent service and cultivating strong links among the different programs provided to ensure steady progress.
(Harlem Childrens' Zone , n.d.)
III. Specific Plan
HCZ has a clearly defined objective: To open a $100,000,000 facility that would recreate Harlem. This 135,000 square-foot building would have 52 classrooms. It would be fully equipped with various amenities such as smartboards and computers and science labs. This would allow HCZ take in more children and would inform the public of the organisation’s

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