Spotify The Power Of Habit: Why We Do In Life And Business

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Music has been around for many centuries, and it’s one of the many universal languages that allows us to connect with other societies in the world. In the 1920’s, music was only accessible through specific radio station, however, now music can be heard on YouTube, Pandora, Spotify, etc. For instance, Spotify is a platform in which people have access to listen to music from various different artists in the whole universe. Spotify updates the trending music channel everyday in which the new songs are introduced. Spotify is a universal platform because most of the songs have about 1.1 billion listeners which is about 14 percent of the population on this planet. It is intriguing because this suggests that we are all still fascinated by music because …show more content…

In The Power of Habit: Why We Do What We Do In Life and Business, Charles Duhigg mentions that many new artists are adapting old song techniques, so there songs can reach the same popularity as the old song (Duhigg 199). This is achieved through the familiarity loop which explains that people like to listen to songs that are familiar to their favorite songs (Duhigg 199). Part of this has to do with the fact that our brain likes to save effort because overtime if we listen to the same song repeatedly it then transforms into a habit (Duhigg 17). Familiarity loop can help explain how the new song “It ain’t me” by Selena Gomez will be popular like the old song, “Issues” by Julia Michaels. If the new song is similar to an old popular song, then the new song would also achieve the same fame by first identifying how the new song is introduced on Spotify then how its melody and message contrasts with the old …show more content…

There are many genres of music with various forms of rhythms and melodies which includes country, hip-hop, pop, jazz, rock, etc. Personally, I like to listen to pop genre songs because I love how the songs begin at a slow pace, then the pace becomes fast. All of the pop songs build up to a certain threshold which is the fast pace, and then it returns to the slow pace again. In the Spotify pop genre, the playlist “#1 Most Wanted Hits” plays the song “Issues” at least 5 times every one hour. This parallels with how “male listeners stay tuned in” whenever Dion’s song was played (Duhigg 201). At first, the male listeners did not like Celine Dion, but after many repetitions of her song, they did not change the radio station (Duhigg 201). This song was sticky because the brain has an expectation from each genre, and her song lived up to that expectation (Duhigg 201). Likewise, this is the main reason why I became “glued” to the song “Issues”. I have never heard of Julia Michaels prior to this song, and the genre of her song was pop, my listening habit kicked in and the song became a sticky song to which I can sing along to. My brain had an expectation that it would sound like any other pop song and it certainly did. Furthermore, this led me to listen to the new song “It ain’t me” by Selena Gomez because I usually do not like to listen to her songs. When I first

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