Spotify

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Recommended: The effects of the internet and digital downloading on the music industry

Spotify Music plays an important role in our life, and many of us can’t even live without music. With the evolution of music and the impact of digital on the music industry, more and more people pay and download digital music instead of getting CDs. With this evolution, online music streaming become more and more popular than before, it allows you to have the access to all the music online, and you don’t even need to pay for it. Spotify is one of the biggest and most popular online music streaming services, in this paper, I will talk about the background of Spotify, the marketing of it, the prognosis for the growth, and the competitors of it. Spotify was developed in 2006 by a team at Spotify AB, in Stockholm, Sweden. The company was founded by Daniel Ek, former CTO of Stardoll, and Martin Lorentzon, co-founder of TradeDoubler. Spotify Ltd. now operates as the parent company in London, and Spotify AB handles research and development in Stockholm. The Spotify application was launched for public access on 2008. While free accounts remained available by invitation to manage the growth of the service, however, paid subscriptions was open to everyone. The first steps towards offering free accounts to the public without invitations were taken on 10 February 2009, when Spotify opened free registration in the United Kingdom. With the following the release of the Spotify mobile service, leading Spotify to stop open registrations in the UK for part of 2009, it returned to an invitation-only policy. On May 2010, Spotify announced that two more types of accounts were available: Spotify Unlimited, an equivalent to Spotify Premium without mobile and other features, and Spotify Open, a reduced-feature version of Spotify Free, which allows... ... middle of paper ... ...max) while Pandora has lower quality as 192 kbps. Though Pandora’s service plan is cheaper than Spotify, users only need to pay $5 a month for service plan without ads. But recently Spotify is offering $5 a month for students. The program is intended to cover “any student in four-year, two-year or junior college for the duration of their schooling. While Spotify also improve its radio feature which allow users to listen to songs based on the artist or songs that they choose, this feature is as same as Pandora service. Although in 2014, the market survey shows that 31% of Americans aged over twelve use Pandora, and only 6% of them use Spotify. It is not hard to think that there will be more and more people use Spotify instead of Pandora in the future. I am looking forward to see the growth of Spotify, and how it will dominate the online streaming music service.

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