Sports Marketing

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In this discussion I will answer the question that was posed in chapter 15, how can New Balance utilize endorsements to support this sales efforts? In Case Study 18-1 NB is trying to innovate how to sell their new trend of show that is fairly new (Masteralexis, L. P., Barr, C. A., & Hums, M. A. (2015) PG.484). The Vibram FiveFingers concept is a shoe that has about 10 millimeters of cushion at the bottom of the shoe, but the shoe is designed to fit all five toes of the foot and is very light weight (Masteralexis, L. P., Barr, C. A., & Hums, M. A. (2015) PG.484). NB is branded for selling shoes that steer more to cushion rather than fashion. While their competitor Nike focus more on fashion, NB was able to get ahead in sales but doing the opposite of Nike. This new style of shoe can be pushed and sole by endorsements. In a society where is driven by the media, and social outlets I am positive that the right endorsements will help support their sales effort. In particular …show more content…

The primary purpose behind relationship marketing is to build long-term relationships with the organization's best customers. In this case New Balance will build long term relationships with the customers they have, then use the relationship to pitch the new shoe product (Witkemper, C., Choong Hoon, L., & Waldburger, A. (2012)). If one was to pay attention over a day, the amount of ads that are seen throughout a day’s viewing are substantial. From the TV, to Instagram, Snap Chat, and Pandora ads are running all day. Christopher Heine data showed that the Rio Olympics garnered 916 million interactions on Instagram with 131 million people globally. Contrast that with Super Bowl 50, which in February had 155 million interactions by 38 million people, while the NBA Finals picked up 186 million interactions from 26 million people (Heine, C.

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